About Us

About Us

Blueocean Market Intelligence is a global analytics provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.

Since we live in a highly dynamic and multi-dimensional world, we believe the most effective business decisions come from a synthesis of data streams and not from one-dimensional sources.

Using our 360 DiscoveryTM approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong decision support is enabled through a combination of analytics, domain expertise, engineering and visualization skills brought together in harmony.

Leading companies have benefited from our partnership with financial growth, 360 views of their markets and competition, and improved customer acquisition, satisfaction and retention.

Cross-Tab Group

Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes more than 700 professionals serving the world's largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India.

Cross-Tab Marketing Services, a leader in market research outsourcing and management of end-to-end market research operations.

Informate Mobile Intelligence, a pioneer in developing mobile metering software providing the most comprehensive view on how customers interact and use smart phones and tablets.

Borderless Access Panels, a specialist in emerging markets research with market research panels and online communities in thirteen emerging geographies.


Accolades, Associations and Certifications

  • ARF Great Minds Award (2014 Certificate Winner)
  • PR News/ Digital PR Awards (2013 Honorable Mention)
  • International Bees Award (2013)
  • INC.500 Certificate of Excellence (2013)
  • Fortune Global outsourcing 100 Rising Star (2007, 2008, 2013)
  • Innovation 100 Award (2013)
  • Inc. 500 Award (2012)
  • The Market Research Event EXPLOR Award (2011 Finalist)
  • Deloitte Technology Fast 50 Award - India (2011, 2007, 2006)
  • IAOP Global Outsourcing Award (2006, 2009, 2010)
  • Red Herring Global 100 Award (2009 Finalist)
  • Indira International Innovation Star Entrepreneur Award (2009)
  • Red Herring 100 Asia Award (2008)
  • Deloitte Technology Fast 50 Award - Asia Pacific (2008, 2007, 2006)
  • Fortune 500 Award (2008)

Blueocean Market Intelligence has implemented the ISO 27001:2005 Information Security Management System and been successfully audited by RINA on ISO 27001:2005 certification.

Leadership Team

Dr. Kumar Mehta
Dr. Kumar Mehta
Chief Executive Officer

Dr. Kumar Mehta

Chief Executive Officer

Prior to joining blueocean, Kumar spent over 13 years at Microsoft in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence can play in shaping businesses and has spoken frequently about market research transformation at a number of events. His goal is to have Blueocean Market Intelligence help shape how market intelligence and intelligent marketing is conducted in tomorrow's increasingly competitive and increasingly flat world. Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.

Ashwin Mittal
Ashwin Mittal
President

Ashwin Mittal

President

Ashwin leads the market intelligence and analytics service sectors of blueocean, as well as the marketing services outsourcing business of Cross-Tab. A serial entrepreneur, he led the Mittal Group's investment into Cross-Tab and subsequently joined the company's Board and Management Team. Ashwin has deep expertise in knowledge process management and structuring client engagements for success. Prior to joining blueocean, he spent time in the corporate treasury at Reliance Industries in Mumbai and in a strategic consulting role with Cap Gemini Ernst & Young in New York. He received the "Star Entrepreneur" award at the India International Innovation Summit in January 2009. Ashwin has a Bachelors and Masters degree in Commerce, is a qualified Chartered Accountant, and holds a Master of Business Administration from the Anderson School at UCLA and London Business School.

Ajith Sankaran
Ajith Sankaran
Senior Vice President
Market Intelligence

Ajith Sankaran

Senior Vice President
Market Intelligence

Ajith has over 16 years of experience in market research and business consulting, and leads Blueocean's Market Intelligence Business Unit with a team of 210 market researchers and analysts. Previously, he was the Head of Software and Services Research at IDC India, and a Senior Consultant with Deloitte. Ajith has Bachelor of Technology degree in Mechanical Engineering and an MBA in Marketing. He is a Certified Management Consultant (CMC), a certification awarded by the Institute of Management Consultants, India, a member institute of International Council of Management Consulting Institutes (ICMCI).

Durjoy Patranabish
Durjoy Patranabish
Senior Vice President - Analytics

Durjoy Patranabish

Senior Vice President - Analytics

Durjoy has over 15 years of experience in various areas of business services and a deep understanding of outsourcing. His experience includes IT services, KPO and Analytics services, BPO and back-office services for global brands and regional leaders. He has been involved in setting up, establishing and growing service operations across multiple cities, in offshore locations (India, Philippines), managing various business functions. His experience also includes a successful entrepreneurial stint and merger and acquisition activities. In the past, he has been instrumental in growing Capital One's outsourcing footprint in Asia, and was responsible for managing the Analytics practice in India for RedPill. Before joining blueocean, he was the European Sales leader for Analytics services at IBM. He has an engineering degree from the Birla Institute of Technology, Ranchi and a Master of Business Administration from the Indian Institute of Management.

Anees Merchant
Anees Merchant
Senior Vice President - Digital

Anees Merchant

Senior Vice President - Digital

Anees leads the social intelligence and digital analytics sector and brings over 16 years of experience to blueocean. He has worked with numerous global Fortune 500 clients across various industries, including Retail, Travel and Hospitality, Telecommunications and Technology, Media and eCommerce.

Prior to joining blueocean, Anees was in a executive role at eClerx Services Ltd. for nine years, where he was instrumental in setting up a team of 500+ people across functions in digital analytics, marketing automation, social media marketing, visualization and analytics. He has also played a significant role in developing core functions such as knowledge management, quality practices, operations excellence and presales throughout his career.

Apart from strong domain and operations background, Anees is also trained on Lean Six Sigma with sound understanding of applying quality tools in day-to-day delivery. He has a MBA from SVKM's Narsee Monjee Institute of Management Studies in Mumbai.

Suchitra Eswarana
Suchitra Eswarana
Vice President - Life Sciences

Suchitra Eswarana

Vice President - Life Sciences

Suchitra has over 14 years of experience and brings solid business acumen and consulting expertise to Blueocean that she gained during her previous assignments at Infosys, NuWare, neoIT and most recently Manthan Services. She has a strong background in the life sciences and co-founded StrataPRO Analytics and Consulting, a consulting firm engaged in providing strategy driven decision support to the pharmaceutical and biotech companies. Suchitra has a Master of Business Administration from Louisiana Tech University.

Shamez Dharamsi
Shamez Dharamsi
Senior Vice President
Client Development

Shamez Dharamsi

Senior Vice President
Client Development

Shamez currently leads the Client Development and Account Management teams at Blueocean. Having started his career as a marketer, Shamez is able to leverage over 18 years of marketing, advertising, and consulting experience to serve and advise Fortune 500 organizations in the areas of marketing strategy, digital and interactive marketing, social media strategy, and Big Data analytics. He has held various marketing leadership positions at large organizations, including The Aga Khan Development Network, eClerx, Intercontinental Hotels Group, and Leo Burnett. In addition, Shamez has held leadership roles with several Marketing Strategy, Relationship Marketing and Big Data services and SaaS organizations which have had successful exits. Shamez holds a Master's degree in Experimental Psychology (Consumer Behavior) from DePaul University and a MBA from The University of Chicago, Booth School of Business.

Strategic Advisory Board

Mohanbir Sawhney
Mohanbir Sawhney
Northwestern - Kellogg School of Management, Marketing; Robert R. McCormick Tribune Foundation Clinical Professor of Technology; Director of the Center for Research in Technology & Innovation

Mohanbir Sawhney

Northwestern - Kellogg School of Management, Marketing; Robert R. McCormick Tribune Foundation Clinical Professor of Technology; Director of the Center for Research in Technology & Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. His research and teaching interests include marketing and media in the digital world, process-centric marketing, collaborative marketing, organic growth and network-centric innovation. He has been widely recognized as a thought leader. Business Week named him as one of the 25 most influential people in e-Business. Crain's Chicago Business named him a member of "40 under 40", a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum. http://www.kellogg.northwestern.edu/Faculty/Directory/Sawhney_Mohanbir.aspx

Russell S. Winer
Russell S. Winer
New York University - Stern School, William H. Joyce Professor of Marketing - Marketing Department

Russell S. Winer

New York University - Stern School, William H. Joyce Professor of Marketing - Marketing Department

Russell S. Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing, and has authored more than 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing Science, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. http://people.stern.nyu.edu/rwiner/

Over the years, Blueocean Market Intelligence has established a strong and loyal client base made up of leading global organizations, and we take pride in delivering exceptional service and high-value insights to their teams.

We recognize that our success is dependent on our ability to build long-lasting mutually beneficial partnerships with our clients. While respect for confidentiality prevents us from sharing our full client list and names, here is a sampling of just some of our satisfied and loyal clients and what they have to say:

what our clients say

2889 152nd Avenue NE Building 12, Suite D Redmond, Washington 98052 USA
Phone: 425.615.7474
Fax: 425.296.2110

Vrindavan Tech Village Building 2A, Ground Floor, East Tower Sarjapur Outer Ring Road Bangalore 560 037 INDIA Tel +91 80 4057810

Office no. 24, Ground Floor, Building no. 16, Dubai Internet City, Dubai, UAE
Phone: +97.14.4559091

We can service you from here to there and no matter where. Our clients are top multi-nationals and their research and analytics projects take us around the globe. Active in over 60 countries, including leading markets in North America, Latin America, Europe and Asia, our blended delivery model combines the talent, speed and cost benefit of a flat world to deliver a unique strategy that is always board room ready.