industry-specific analytics

blueocean’s consultative analytical offerings can be applied in virtually all industry segments. Our talented pool of experienced statisticians/consultants and domain experts are not only adept at offering answers to industry problems, but design customized solutions for complex business situations.

consumer packaged goods

The CPG industry is highly dynamic and characterized by continuous innovation, market expansion and constant effort to increase ROI. Our suite of advanced analytical capabilities range from providing insights on brand and products to marketing solutions, including the following:

  • Market mix model
  • Brand switching
  • Price markdowns and trade promotions
  • Channel analysis
  • Product analysis
  • Demand forecasting
  • Claims and promotion discount analytics
  • Testing analysis
  • Social media analytics

retail

The constantly changing retail space presents major challenges as it evolves to enhance the shopper's experience, optimize inventory and merchandising and store operations and capitalize on opportunities to make better decisions. We have designed our retail solutions specifically to account for these challenges and they include:

  • Sales analytics
  • Price markdowns and promotions
  • Demand forecasting
  • Loyalty management
  • Market basket analysis
  • Real time sales analytics

telecommunications

The telecom business has rapidly evolved in recent years. With the increased volume of traffic and new entrants with innovative offerings, the competition has only grown fiercer. Now service providers must compete harder than ever to maintain brand loyalty. Effective customer targeting and high customer satisfaction delivery require thoroughly understanding the customer life cycle and the key reasons for churn. We provide critical answers to these business issues through data mining, campaign analytics and complex mathematical models:

  • Customer segmentation
  • Acquisition management
  • Usage and revenue enhancement
  • Churn/retention management
  • Campaign analytics
  • Social network analytics
  • Self-service optimization

banking and financial services

With strict and changing regulations and compliance laws, the banking industry is challenged with credit losses and retaining profitable customers and market share. Members are scrutinizing operational strategies, re-evaluating business models and investing in system and process efficiencies. Some of our banking and financial solutions include:

  • Customer segmentation
  • Acquisition management
  • Portfolio management (cross sell, up-sell, …)
  • Collections/recoveries analytics
  • Risk analytics
  • Social media analytics

automotive and manufacturing

The change in market environment necessitates that the auto and manufacturing giants have a strong data driven support system to aid in the decision making process. Some of our solutions for the automotive and manufacturing industry are:

  • Collection analytics (B2B)
  • Demand forecasting
  • Promotion analytics
  • Customer segmentation
  • Dealer segmentation and dealer analytics
  • Retail sales analytics

technology

The business requirements and constraints of running a technology company are very complex. Rapid innovations make it critical to understand key growth drivers and plan appropriately for the future. To facilitate quick and accurate decisions we offer the following solutions:

  • Retail sales analytics
  • Customer segmentation
  • Dealer segmentation and dealer analytics
  • Collection analytics (B2B)
  • Return on marketing investment (ROMI analysis)

 

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