Market Opportunity AssessmentIndustry: Technology and Telecommunications
Service: Market Intelligence Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors. blueocean was asked to develop a market opportunity analysis to assess the current market scenario, competitive perspectives and customer needs. Then based on the results, what opportunities are most appropriate for the client.
Big Data Market Landscape AnalysisIndustry: Technology and Telecommunications
Service: Market Intelligence Big Data is one of the hottest IT trends and has generated significant interest from businesses as well as vendors. blueocean was charged with developing a clear market landscape view of the Big Data space, and assessing the leading vendors across the stack to identify where their client could participate, and the various competitors and partners.
Competitive Intelligence DeliverablesIndustry: Technology and Telecommunications
Service: Market Intelligence In the hyper-competitive telecom world, our client needed to find a cost-effective and efficient way to keep their divergent teams abreast of news, rumors and published research findings related to competitor product offerings, rate changes, and network developments. In addition, they needed assistance with more strategic, market opportunity assessments to fuel their new product development process. Internally, their small team struggled to find, review and distribute information consistently, even though late breaking market developments often had an immediate impact on their strategic initiatives.
Impact of Customer Trust and Experience on SatisfactionIndustry: Professional and Business Services
Service: Market Intelligence A recent event in a client's service department made them question how much company trust their customers actually held. Historically, their tracking program had focused on benchmarking their overall performance with other leading companies in their service area across a variety of industries on brand favorability and customer satisfaction. blueocean developed a robust metric that would allow them to assess their trustability and determine which underlying factors drive the metric. Further, the study determined the role of trust, customer experience, and a rating for the overall satisfaction of communication with the utility.
An Integrated Social Ecosystem Aligned with BusinessIndustry: Technology and Telecommunications
Service: Social Media Being well along the lines of social media evolution, this Fortune 100 company had its presence across various social media channels such as Facebook, Twitter and the likes. However, it needed to put its foot down and tame the social media fire. Although many channels made noise about the services and products of this company, there were issues with the integration of conversations taking place as well as providing insights in order to improve product quality and customer experience. The primary objective was to unify and rewire their Social Media Channels, by assessing their Social Media footprints, Building Social Tree for the Brand & Setting a framework for future reference.
SegmentationIndustry: Consumer Goods and Services
Service: Market Intelligence It had been over seven years since a cleaning products manufacturer had conducted a behavior monitor on how consumers clean their homes. blueocean was asked to seek out updated information on usage behavior and the underlying drivers, including needs, situational context, and product usage. In addition, the client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. Using our 360 Discovery TM process, we began with stakeholder interviews, then reviewed secondary research, examined a previous study, and finally proposed a two-part consumer study tailored to address gaps in their understanding.
Social Media Practices of Small and Medium Business CustomersIndustry: Professional and Business Services
Service: Market Intelligence A utility and energy company had clear knowledge of the information needs and expectations of their customers, but less clarity on what method(s) to use to communicate/engage with them on an ongoing basis. They challenged blueocean to help them understand the social media practices of its small and medium businesses in order to assess the value of social media in advancing their communication strategy. blueocean applied our 360 Discovery TM approach to build this knowledge and did so in three phases: Exploring, Sizing and Listening.
Usage and Attitude SegmentationIndustry: Professional and Business Services
Service: Market Intelligence A wedding planning company saw the fragmented wedding industry as an opportunity to engage brides to plan, watch, shop and share through its tri-media information and entertainment on TV, online and magazine publication. Yet, it was challenged with developing a sustainable and differentiated strategy in the highly competitive space. Leveraging our understanding of key factors that allow companies to become successful, blueocean designed a quantitative online survey among past and present brides.
Market Opportunity AssessmentIndustry: Professional and Business Services
Service: Market Intelligence A large print provider specialized in partnering with businesses to provide high quality customized printing solutions for their customers, but did not have established metrics for evaluating potential partners. They wanted a way to measure prospects and make insightful decisions, but first they had to understand what was important to their end customers and how those customers used their services and products. By gauging the company’s CPI against industry norms and assessing this score along with the company’s competitive marketplace positioning, blueocean identified the strength of potential partnership opportunities.
Social Media Listening Intelligence ProgramIndustry: Technology and Telecommunications
Service: Market Intelligence Microsoft needed a solution to more effectively analyze the thousands of conversations taking place online about a wide array of the company’s products. While the company was already monitoring some of these sources, there was no one integrating the conversations and providing insights into their relevance to improving product quality and the customer experience. blueocean worked with our client to develop a program to listen to social media conversations about products with the goal of identifying product quality issues, training gaps and ideas for improving the customer experience.
Market Opportunity AssessmentIndustry: Consumer Goods and Services
Service: Market Intelligence The innovation research team at one of the world’s largest food and beverage companies needed to extract, synthesize and report on the latest information and future trends in the weight management industry to inspire the early innovation stage of new product development. Guided by our 360 Discovery ™ process, blueocean approached the project holistically, seeking the superior insights that come from the fusion of traditional and emerging research techniques.
Increasing Research ROI – An Extension Team ApproachIndustry: Technology and Telecommunications
Service: Market Intelligence Some companies are on a path to moving research managers away from the ‘day-to-day’ activities previously associated with conducting research, to being true business consultants who deliver true insights and impact to their internal clients. This means that research managers spend more time with their business partners understanding the critical issues that need addressing and less time ‘conducting and managing’ research. To help facilitate this model, our client, a leader in software, services and solutions partnered with blueocean to deploy an ‘extension’ team.
Market ProfileIndustry: Leisure and Hospitality
Service: Market Intelligence A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its US corporate marketing team needed a comprehensive profile of 11 key markets and local operators a fact-based profile of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from. blueocean conducted a broad analysis and synthesized the vast amount of information that was harvested to provide concise market-level reports.
Global Brand TrackerIndustry: Technology and Telecommunications
Service: Market Intelligence Our client, a leading computer manufacturer, wished to track unaided consideration for their brand as well as their competitors, digging deep to understand the reasons why customers either did, or did not consider their brand. There was a need to compare the performance of brands on key metrics across time. Moving beyond the conventional tracking study and supplementing primary research with multiple sources of data, we provided our client with a far richer and fuller picture of what is happening as consumers consider brands and ultimately purchase a PC.