case studies

Identify the right mix of various marketing vehicles and channels to maximize the return on salesIndustry: Technology and Telecommunications
Service: Analytics
Measured marketing returns and optimised marketing spends for various channels; predicting sales, synergy effects and cannibalization by various marketing vehicles

Incentivize existing policies for a leading insurance company Industry: Finance and Insurance
Service: Analytics
From the lapsed insurance policies, identified ones that potential of repayment and used predictive models to device approach on preventing permanent lapse

Automated indepth analysis of customer feedback through advanced text mining using machine learning algorithms Industry: Technology and Telecommunications
Service: Analytics
Extract insights from various social media forums using comprehensive Natural Language Processing and Neural Networks

Leveraging mobile app data for gender prediction to ensure targeted marketing Industry: Technology and Telecommunications
Service: Analytics
Measuring and categorizing mobile subscribers' behaviour by gender predictions, using supervised learning algorithms

Evaluating impact on sales by advanced recursive chain forecasting modelsIndustry: Technology and Telecommunications
Service: Analytics
Provided insights using advanced forecasting and causality models to evaluate the business impact by introducing a technically advanced substitute

Channelizing resources through customer Preferability analysisIndustry: Consumer Goods and Services
Service: Analytics
Helped this organization to manage its customer base by segmentation of customers based on CLTV. The challenge was to identify non-preferred customers from their customer base for possible portfolio action

Dynamic Dashboards for Capturing Consumer PulseIndustry: Consumer Goods and Services
Service: Analytics
We were able to provide our clients, with more incisive market analysis and insights specific to the product category across product lines. The challenge however was to use the survey data for capturing the consumer pulse for the product categories for various consumer segments etc.

Cloud Partnership Opportunity AnalysisIndustry: Technology and Telecommunications
Service: Market Intelligence
Cloud computing is inarguably one of the hottest technology trends in recent years and cloud-based technologies have been powering exciting innovations that touch almost all areas of our lives.

Payment Industry AnalysisIndustry: Finance and Insurance
Service: Market Intelligence
Individuals and businesses are increasing their use of convenient, accessible, electronic payment products. Therefore, the ecommerce and payments industry has changed significantly over the last few years. With the introduction of many new and innovative hassle-free payment methods, electronic payments and digital transactions have become much more common.

Social Media Study on the Cloud Computing Market spaceIndustry: Technology and Telecommunications
Service: Market Intelligence
Cloud computing is inarguably one of the hottest technology trends in recent years and cloud-based technologies have been powering exciting innovations that touch almost all areas of our lives. Organizations are increasingly trying to capture their share of the cloud market – either as a service providers or technology adopters. One of the ways they are driving product awareness is through social media and directly engaging with customers.

Cost of Ownership for New eCommerce WebsiteIndustry: Technology and Telecommunications
Service: Market Intelligence
In the hyper-competitive eCommerce industry with dynamic business models, blueocean market intelligence’s client needed to understand the costs associated with setting up a new ecommerce website for retail and digital goods.

Big Data Market Landscape AnalysisIndustry: Technology and Telecommunications, Market Research
Service: Market Intelligence
Rich data is constantly exploding in terms of volume, velocity and variety, and evolving daily. In this increasingly complex operating environment, companies are required to connect with their consumers globally and generate deep-rooted actionable insights that can drive core business strategies. Big Data is one of the hottest IT trends and has generated significant interest amongst businesses across industries.

Generating Leads through Social Media Listening & MonitoringIndustry: Finance and Insurance
Service: Digital
blueocean implemented its social customer acquisition solution which provided this leading auto insurance company with relevant, timely and actionable leads by capturing, processing, measuring and analyzing unaided social media conversations within the insurance industry across all primary social and online platforms.

Market Opportunity AssessmentIndustry: Technology and Telecommunications
Service: Market Intelligence
Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors. blueocean was asked to develop a market opportunity analysis to assess the current market scenario, competitive perspectives and customer needs. Then based on the results, what opportunities are most appropriate for the client.

Competitive Intelligence DeliverablesIndustry: Technology and Telecommunications
Service: Market Intelligence
In the hyper-competitive telecom world, our client needed to find a cost-effective and efficient way to keep their divergent teams abreast of news, rumors and published research findings related to competitor product offerings, rate changes, and network developments. In addition, they needed assistance with more strategic, market opportunity assessments to fuel their new product development process. Internally, their small team struggled to find, review and distribute information consistently, even though late breaking market developments often had an immediate impact on their strategic initiatives.

Impact of Customer Trust and Experience on SatisfactionIndustry: Professional and Business Services
Service: Market Intelligence
A recent event in a client's service department made them question how much company trust their customers actually held. Historically, their tracking program had focused on benchmarking their overall performance with other leading companies in their service area across a variety of industries on brand favorability and customer satisfaction. blueocean developed a robust metric that would allow them to assess their trustability and determine which underlying factors drive the metric. Further, the study determined the role of trust, customer experience, and a rating for the overall satisfaction of communication with the utility.

An Integrated Social Ecosystem Aligned with BusinessIndustry: Technology and Telecommunications
Service: Digital
Being well along the lines of social media evolution, this Fortune 100 company had its presence across various social media channels such as Facebook, Twitter and the likes. However, it needed to put its foot down and tame the social media fire. Although many channels made noise about the services and products of this company, there were issues with the integration of conversations taking place as well as providing insights in order to improve product quality and customer experience. The primary objective was to unify and rewire their Social Media Channels, by assessing their Social Media footprints, Building Social Tree for the Brand & Setting a framework for future reference.

SegmentationIndustry: Consumer Goods and Services
Service: Market Intelligence
It had been over seven years since a cleaning products manufacturer had conducted a behavior monitor on how consumers clean their homes. blueocean was asked to seek out updated information on usage behavior and the underlying drivers, including needs, situational context, and product usage. In addition, the client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. Using our 360 Discovery TM process, we began with stakeholder interviews, then reviewed secondary research, examined a previous study, and finally proposed a two-part consumer study tailored to address gaps in their understanding.

Social Media Practices of Small and Medium Business CustomersIndustry: Professional and Business Services
Service: Market Intelligence
A utility and energy company had clear knowledge of the information needs and expectations of their customers, but less clarity on what method(s) to use to communicate/engage with them on an ongoing basis. They challenged blueocean to help them understand the social media practices of its small and medium businesses in order to assess the value of social media in advancing their communication strategy. blueocean applied our 360 Discovery TM approach to build this knowledge and did so in three phases: Exploring, Sizing and Listening.

Usage and Attitude SegmentationIndustry: Professional and Business Services
Service: Market Intelligence
A wedding planning company saw the fragmented wedding industry as an opportunity to engage brides to plan, watch, shop and share through its tri-media information and entertainment on TV, online and magazine publication. Yet, it was challenged with developing a sustainable and differentiated strategy in the highly competitive space. Leveraging our understanding of key factors that allow companies to become successful, blueocean designed a quantitative online survey among past and present brides.

Market Opportunity AssessmentIndustry: Professional and Business Services
Service: Market Intelligence
A large print provider specialized in partnering with businesses to provide high quality customized printing solutions for their customers, but did not have established metrics for evaluating potential partners. They wanted a way to measure prospects and make insightful decisions, but first they had to understand what was important to their end customers and how those customers used their services and products. By gauging the company’s CPI against industry norms and assessing this score along with the company’s competitive marketplace positioning, blueocean identified the strength of potential partnership opportunities.

Social Media Listening Intelligence ProgramIndustry: Technology and Telecommunications
Service: Market Intelligence
Microsoft needed a solution to more effectively analyze the thousands of conversations taking place online about a wide array of the company’s products. While the company was already monitoring some of these sources, there was no one integrating the conversations and providing insights into their relevance to improving product quality and the customer experience. blueocean worked with our client to develop a program to listen to social media conversations about products with the goal of identifying product quality issues, training gaps and ideas for improving the customer experience.

Market Opportunity AssessmentIndustry: Consumer Goods and Services
Service: Market Intelligence
The innovation research team at one of the world’s largest food and beverage companies needed to extract, synthesize and report on the latest information and future trends in the weight management industry to inspire the early innovation stage of new product development. Guided by our 360 Discovery ™ process, blueocean approached the project holistically, seeking the superior insights that come from the fusion of traditional and emerging research techniques.

Increasing Research ROI – An Extension Team ApproachIndustry: Technology and Telecommunications
Service: Market Intelligence
Some companies are on a path to moving research managers away from the ‘day-to-day’ activities previously associated with conducting research, to being true business consultants who deliver true insights and impact to their internal clients. This means that research managers spend more time with their business partners understanding the critical issues that need addressing and less time ‘conducting and managing’ research. To help facilitate this model, our client, a leader in software, services and solutions partnered with blueocean to deploy an ‘extension’ team.

Market ProfileIndustry: Leisure and Hospitality
Service: Market Intelligence
A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its US corporate marketing team needed a comprehensive profile of 11 key markets and local operators a fact-based profile of their current and potential customers, as well as the breadth of competitive entertainment opportunities their customers could choose from. blueocean conducted a broad analysis and synthesized the vast amount of information that was harvested to provide concise market-level reports.

Global Brand TrackerIndustry: Technology and Telecommunications
Service: Market Intelligence
Our client, a leading computer manufacturer, wished to track unaided consideration for their brand as well as their competitors, digging deep to understand the reasons why customers either did, or did not consider their brand. There was a need to compare the performance of brands on key metrics across time. Moving beyond the conventional tracking study and supplementing primary research with multiple sources of data, we provided our client with a far richer and fuller picture of what is happening as consumers consider brands and ultimately purchase a PC.

Keep In Touch

follow us

part of the Cross-Tab group of companies

© Copyright 2014 blueoceanmi.com, All Rights Reserved. All company names, product names logos included here may be registered trademarks or service marks of their respective owners.

sitemap   |   terms of use   |   privacy policy