approach to market intelligence
360 degrees of difference
We live in a highly dynamic and multi-dimensional world and believe that the most effective business decisions come from the synthesis of market information and not from one-dimensional data sources. Corporate Insights and Market Research departments view this as a top challenge, but are not always able to triangulate the multiple streams of information because of time and budget constraints, or limited access to the right skills, whether internal or with current partners. Companies need to allocate resources towards developing their core business, instead of allocating attention towards market research.
By fusing diverse information sources, blueocean market intelligence obtains a broad and complete picture of the market at a pace that today's business environment demands. Our fundamental purpose is to bring corporations better information, faster and at a lower cost than traditional market research providers.
We focus on helping corporations solve their business issues by integrating our resources with their teams in a way that saves them time. For each assignment, we map all relevant information sources and form insights based on a 360 view of the market (or consumer). By doing so, our clients are able to focus on inspiring their organizations to make the right business decisions to gain a competitive advantage. Our secondary research teams aggregate data from all relevant verticals & derive key inferences from existing & past market scenarios.
Case
Studies
blueocean brochuredownload
"blueocean and Microsoft Corporation have engaged in partnership that is unique in the Market Research industry.
Microsoft is working directly with Blueocean to extend market research tasks offshore to India rather than thru on-shore
research vendors. The advantage to Microsoft is that...
this gives the Microsoft research managers significantly more time
to work on crucial insights and business decisions stemming from research rather than focusing on the routine aspects of
market research, more importantly this relationship has enabled Microsoft to produce new business insights from data that
would have previously lied dormant.
Blueocean's experienced management team and project leads bring a variety of options to Microsoft in terms of
secondary research, primary research, help desk, analytics and project management support. They does this with high
quality standards and at highly attractive cost efficiencies utilizing a staff experienced in market research.
Blueocean has become an invaluable resource to Microsoft and we see this strategic relationship growing."
Director of Research
Microsoft Corp
"As a manufacturer, I find blueocean’s market opportunity and brand position research to be an invaluable tool when working with retail merchants who sell our end products.
Most retailers understand their overall market and general competitive position,
but it’s a different story...
when it comes to the specific product lines they sell. As a manufacturer who uses varied retailers, we find that it important to help the retailer with brand insight sell our products. We understand our product in the market, but do they?
We can always give more advertising dollars, but it is the market insights that
we are able to provide that are most useful. blueocean’s market opportunity and
brand position research studies help retailers gain an understanding of what their customers expect from a brand for a specific product and how their customer see them versus competition. This product information helps the retailer guide their specific advertising, store placement and customer service.
Blueocean’s work is clear, concise, accurate, and more meaningful than other
products I’ve tried. And personally, the team at blueocean is a pleasure to work
with. I always learn something this new. They are truly the best research company I’ve engaged!"
President
Large Printing and Marketing Solutions Company