The latest news on blueocean market intelligence, as reported by media outlets and industry sources.
2013 Digital PR Awards: Listening CampaignNovember 06, 2013 | PR Newsblueocean market intelligence receives honorable mention
BARC shortlists technology partners for audience measurementAugust 17, 2013 | Bloomberg BusinessWeekThe Broadcast Audience Research Council (BARC), an industry body tasked with introducing a new television audience measurement system, has shortlisted five media research agencies to advise it on the technology required to put in place an accurate and reliable system.
‘BEST SOCIAL MEDIA MARKETING THEORY’ HONOREDJune 20, 2013 | AZ Business MagazineResearch and analytics firm Blueocean Market Intelligence is proud to announce it received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.”
IT firms battling for mindshare on social networking sitesJune 20, 2013 | Deccan Chronicle India had some 78 million Facebook users at last count, and close to 140 million internet users, presenting a huge opportunity for businesses to use social media for communications, customer engagement, product and brand recall, customer acquisition, retention and loyalty.
Big Blue Robot Executive Offers Advice to Millennial’s and College Graduates on Online Reputation ManagementJune 19, 2013 | Digital JournalIn a research study by Cross-Tab Marketing Services conducted for Microsoft, the survey found that most respondents (almost 80%) have not checked to see what others have posted about them. It also stated that the lack of review poses particular concerns because of significant percentage of respondents stay they never consider the impact that the information they post may have on other’s reputations.
How they win friends and influence peopleJune 18, 2013 | The Hindu Business LineIt’s social media’s best kept secret. Many Facebook and Twitter users, mostly celebrities and brands, are buying followers to boost their popularity in cyberspace.
Blueocean Hires VPs and Opens New US OfficesJune 13, 2013 | Daily Research News OnlineConsumer research and analytics firm Blueocean Market Intelligence has expanded its North American team with the appointment of three industry veterans as Vice Presidents - Client Development, while also opening offices in Chicago, Dallas and Cincinnati.
Blueocean Market Intelligence Expands North American Team to Support Increased Demand for 360 Discovery(TM) and Integrated Set of Data Analytics, Social Intelligence and Market Intelligence ServicesJune 12, 2013 | Wall Street Journal
Business Intelligence Trends – 5 Hot Trends in Adoption of Business IntelligenceMay 16, 2013 The SMB sector plays a very crucial role in the economy in terms of contribution to the GDP along with generating employment opportunities. The government has also recognized the importance of SMEs and came out with tax sops in the last union budget.
6 Tips to Shift from Reactive to Proactive Customer ServiceMay 16, 2013 | CSI: Customer Service InvestigatorIf you’re not paying attention to what customers are saying about you online, you’re missing key opportunities.
Analytics can Help Ensure that SMEs no Longer Remain SMEsApril 01, 2013 Sandeep Arora, global head of research and analytics, Datamatics and Ashwin Mittal – president, Blueocean and Cross-Tab, share their insights on what data analytics holds in store for SMEs and developers
Indian firms still to maximize social media benefitsMarch 08, 2013 | ZDNet- Inside IndiaThree Tata group companies, Dell India, and Bosch are among the top five performers in social media effectiveness, according to a recent survey.
Indian companies can do wonders with social media: 2013 SEI 20March 08, 2013 | VAR IndiaBlueocean Market Intelligence has unveiled the results of its ‘2013 Social Effectiveness Index (SEI) 20’. The study incorporated sectors that included IT, ITES, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure, and Auto Components.
From Share of Voice to Net Sentiment: Measuring Social Media Effectiveness of Today’s Brand LeadersMarch 08, 2013 | American Marketing AssociationWe’ve all heard the common adage, “Measure what matters.” Perhaps in no other area of marketing currently is that nugget of truth as valid as it is with social media. Brands have been busy these last few years adopting social media, mobile technologies and cloud computing to drive true business change. Yet, the vast majority of these organizations have no tangible process in place to harness the power of these technologies and measure their effectiveness.
Tata Steel, Tata Motors, Dell India, TCS, Bosch are best users of social media: StudyMarch 08, 2013 | The Times Of IndiaBANGALORE: Market intelligence, social media and data analytics firm, blueocean market intelligence has unveiled today the results of its '2013 Social Effectiveness Index (SEI) 20 ', a study on Social Media Effectiveness among 20 companies that operate in IT, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure and auto components segments.
Tata Steel, Tata Motors, Dell India, TCS and Bosch top Social Media effectiveness index in India March 07, 2013 | Information WeekLeading next-generation market intelligence, social media and data analytics organization, Blueocean market intelligence unveiled today the results of its ‘2013 Social Effectiveness Index (SEI) 20’, a nationwide study accessing the Social Media Effectiveness of 20 of India’s Most Admired Companies (Fortune India-The Hay group survey).
Indian firms a have long way before maximising benefits of social media: studyMarch 07, 2013 | Business StandardAt a time when corporations are using various ways of social media for doing business, Indian companies are way behind in maximizing the benefits offered by the medium.
Indian Companies Have Long Way To Go To Maximize Benefits of Social MediaMarch 07, 2013 | SiliconIndia NewsBangalore: Blueocean market intelligence unveiled the results of its ‘2013 Social Effectiveness Index (SEI) 20’, a nationwide study accessing the Social Media Effectiveness of 20 of India’s Most Admired Companies (Fortune India-The Hay group survey). The study incorporated sectors that included IT, ITES, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure, and Auto Components.
Indian Companies Have Long Way To Go To Maximize Benefits of Social MediaMarch 07, 2013 | IndoLinkangalore: Blueocean market intelligence unveiled the results of its ‘2013 Social Effectiveness Index (SEI) 20’, a nationwide study accessing the Social Media Effectiveness of 20 of India’s Most Admired Companies (Fortune India-The Hay group survey). The study incorporated sectors that included IT, ITES, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure, and Auto Components.
Tata Group companies top in Social Effecitiveness Index rankings in IndiaMarch 07, 2013 | Commodity OnlineSocial media and dta analytics organisation, Blueocean Market Intelligence said that Indian companies have a long way to go with respect to maximizing the benefits of social media. The effective utilization of social media for business is found wanting.
Indian firms are laggards in maximizing benefits of social mediaMarch 07, 2013 | CXO TodayWhile many Indian companies claim they are on the social media bandwagon, it doesn’t necessarily mean they are reaping the benefits of this platform. According to the results of a report by blueocean, Indian companies have a long way to go with respect to maximizing the benefits of social media.
Cross-Tab to increase India headcount, open third officeMarch 06, 2013 | The Economic TimesMUMBAI: Terming India as a great growth story for it, US-based market research outsourcing firm Cross-Tab Group has decided to increase its headcount here to 2,000 from the present 600 people in the next three years and open its third office in the country.
Measuring Social Media Effectiveness of Today’s Brand LeadersMarch 01, 2013 | American Marketing AssociationBlueocean market intelligence conducted a global study designed to evaluate social media effectiveness and identify the top performers among Fortune 100 brands. In this exclusive podcast interview, Prashant Parida, Senior Vice President, Social Media for blueocean shared his insights and perspectives on how today's brand leaders are succeeding through social media performance and effectiveness.
Movers - Blueocean Market IntelligenceFebruary 20, 2013 | Daily Research News OnlineIn the US, Phoenix-based consumer research and analytics firm Blueocean Market Intelligence has appointed former Buyology exec Mark Mallardi as Senior Vice President of Client Development, to focus on expanding the firm’s client roster.
Rationalize service tax rate and procedure: Ashwin MittalFebruary 19, 2013 | IRIS Description: ''Service tax rate should be rationalized and rules and procedure for service tax exemption and refund should be simplified"
B2B Companies Well-Represented in Fortune 100 Social Effectiveness IndexFebruary 05, 2013 | PR NewsTwo rather unlikely names lead the list of the just-released Fortune 100 Social Effectiveness Index, researched and compiled by Blueocean Market Intelligence.
Fortune 100 Graded On Social ProwessFebruary 01, 2013 | InformationWeekIt's one thing for a company to set up a Facebook or Twitter page; it's quite another for it to effectively leverage those and other social platforms so that it sees tangible business return. A new study by Blueocean Market Intelligence measures the social media effectiveness of Fortune 100 companies.
Social Media Usage Drives Brand LeadershipFebruary 01, 2013 | MarketingDaily/MediaPost NewsBrands with positive scores across multiple social media dimensions have the greatest potential for market leadership and influence over customer experiences, according to Blueocean Market Intelligence.
Home Depot and Lowe’s among 8 retailers who ‘get’ social mediaJanuary 31, 2013 | ShopAtHome.comDo you find yourself interacting with your favorite retailer on Facebook and Twitter? If so, it’s likely you’re helping to develop or grow a company’s “net sentiment.” Actually, “net sentiment” is just one of the factors contributing to a new survey that plugs into the equation the effectiveness of social media efforts at Fortune 100 companies before re-ranking the list.
Emergence of new breed of entrepreneurs creating "micro-multinationals"January 23, 2013 | The Times of IndiaINDORE: When most people hear the phrase " multinational corporation," they think of large, established firms with subsidiaries in major markets around the world. But a new breed of entrepreneurs is now creating "micro-multinationals" that are global from day one, said Ashwin Mittal, president, Blueocean Market Intelligence and Cross Tab Marketing Services, during his interview to a TV channel recently.
Ashwin Mittal at ET Now Tee Time Show January 13, 2013 | ET NowWatch the interview of Ashwin Mittal-President, Crosstab & Blueocean Market Intelligence on the Tee time show at ETNow Live with Chaiti Narula!