published work – research whitepapers

Market Overview of OpioidsIndustry: Life Sciences
Service: Market Intelligence
blueocean presents an illustrative market opportunity assessment case study that includes a regulatory scenario assessment, market forecast, and the identification of potential partners in the opioids space. This assessment included major developing and emerging markets in more than 10 countries.

Virtual Currencies and Bitcoins: In FocusIndustry: Technology and Telecommunications
Service: Market Intelligence
2013 was phenomenal year for virtual currencies, with Bitcoins catching the eye of many around the world - receiving attention from law enforcement agencies, the business community, the financial sector and government authorities, all who are trying to understand and analyze how the instrument fits into the existing financial and regulatory frameworks.

Samsung’s Line Filling Strategy- Will Competitors Have To Fall In Line To Survive?Industry: Technology and Telecommunications, Market Research
Service: Market Intelligence
The “line filling” strategy has recently evolved to be one of the more popular approaches for market penetration. This strategy involves introducing new products in an existing product line to take advantage of marketplace gaps, thereby building greater competition barriers.

Recursive Chain Forecasting: A Hybrid Time Series ModelIndustry: Technology and Telecommunications
Service: Analytics
A technology major had a few pre-existing brands in the market which they wanted to replace with a single easy-to-carry, less space-occupying product across the major U.S. electronic/ technology retailers for all the states. In due course of the analysis, we came across the parent product (Product A), which had 3 different pre-existing variants.

Case example and recommendations- 2013 SEI Retail Top Brand LeaderIndustry: Retail and Restaurants
Service: Digital
blueocean market intelligence conducts the only true global study designed to evaluate social media effectiveness and identify top performers among retail brands. We accomplish this by capturing the full breadth of social media and incorporating metrics that are useful in understanding business impact.

Is PRISM going to impact the growth of public cloud?Industry: Technology and Telecommunications
Service: Market Intelligence
While more information on this scandal continued to dribble out, the U.S. government insists that the government is not spying on its own citizens, but is targeting the non-U.S. citizens in its quest to maintain national security. This statement can have a far reaching effect on other countries, especially in the Western Europe, as it is a key target market for the large public (and private) cloud service providers.

Biosimilars - Hope or Hype?Industry: Life Sciences
Service: Market Intelligence
Healthcare today is an integrated industry involving drugs, biologics, medical de vices and clinical procedures. In the last fifty years we have witnessed several breakthroughs in science and medicine, both at the fundamental and applied level. Advances in medicine have improved people’s health, wellness and life expectancy resulting in a globally ageing population, which in turn, will lead to higher disease incidence and prevalence.

Unleashing the Power of Mobile Gaming With GamepadsIndustry: Technology and Telecommunications
Service: Market Intelligence
The handheld gaming console industry has seen a slowdown in the last few years, primarily due to the competition posed by substitutes for game consoles, such as smartphones and the huge appeal of mobile-app games. We’ve explored reasons for the slowdown, market estimates, and factors which contribute to keeping the handheld consoles relevant to the market.

Online Travel BookingIndustry: Technology and Telecommunications
Service: Market Intelligence
Online travel has undergone vast changes from its traditional electronic booking systems to the newest deal websites. Customers now have the option of booking airline tickets, hotels and packages via numerous online channels.

Sink or Swim Time for the Cornered OuyaIndustry: Technology and Telecommunications
Service: Market Intelligence
The digital gaming market is well and truly getting disrupted. As mentioned in our earlier blog "Disruption in the Gaming Industry - The Challenge of Smartphones and Tablets to Handheld Gaming Consoles" consumers are looking for alternatives to meet their gaming needs. These needs have triggered innovation in the gaming console market as well where new "open" cloud based gaming platforms have emerged as potential disrupters. Leading this pack is Ouya, a Tegra 3 powered, Android-based open platform TV game console, slated to be released on 4 June 2013. A first in its segment, Ouya welcomes hundreds of free-to-play mobile titles and is open, customizable and affordably priced at $99. This paper explores the journey of the Micro console thus far and tries to understand the success potential of the product.

Disruption in the gaming industryIndustry: Technology and Telecommunications, Market Research
Service: Market Intelligence
Traditional gaming devices are facing a new threat from web enabled smartphones and tablets. Nowhere is this trend more apparent than in the handheld category where the Sony PSP, PS Vita and Nintendo 3DS could face a significant challenge from smartphones and tablets.

The State of Consumer CloudIndustry: Consumer Goods and Services, Technology and Telecommunications
Service: Market Intelligence
While significant research exists surrounding the overall cloud computing industry, little research has been focused on the consumer segment. In January 2013, blueocean market intelligence continued our investigation from last year into consumer cloud computing and explored its current state, adoption patterns, and barriers that need to be addressed in order for cloud computing to become mainstream.

2012 SEI 100 Report - Video IntroductionIndustry: Consumer Goods and Services, Finance and Insurance, Leisure and Hospitality, Life Sciences, Professional and Business Services, Retail and Restaurants, Technology and Telecommunications, Automotive and Manufacturing
Service: Market Intelligence, Digital
This video introduces you to the Social Effectiveness Index (SEI), a measure and ranking derived by blueocean to assess the effectiveness of a brand on social media platforms. It is the only true global study designed to evaluate social media effectiveness and identify the top performers among Fortune 100 companies. Brands with positive scores across multiple social media dimensions were found to have the greatest potential for market leadership and influence over customer experiences.

360 Discovery Approach - Video IntroductionIndustry: Consumer Goods and Services, Finance and Insurance, Leisure and Hospitality, Life Sciences, Professional and Business Services, Retail and Restaurants, Technology and Telecommunications, Automotive and Manufacturing
Service: Market Intelligence, Digital, Analytics
Since we live in a highly dynamic and multi-dimensional world, blueocean market intelligence believes that the most effective business decisions come from the synthesis of market information and not from one-dimensional data sources. This video walks you through our unique 360 Discovery approach that focuses on information synthesis to deliver a more authentic, broad and complete picture of customers, competitors and markets.

The iPad mini: a game changer?Industry: Technology and Telecommunications
Service: Market Intelligence
Tablet gaming has really taken off in the past few years, and the continued growth of the underlying forces – tablet sales, mobile Internet subscribers and app downloads – all point to a bright future for the interactive entertainment industry. Is the new iPad mini a game changer? blueocean reviews the latest Apple product for gamers and developers, and what lies ahead.

Ultrabooks – Market and Consumer ReactionsIndustry: Technology and Telecommunications
Service: Market Intelligence
The Ultrabook as a concept has received a largely positive response from PC manufacturers, although levels of interest vary. PC manufacturers are faced with big challenges due to rising competition, and cannibalization threats from tablets. These threats have increased with the introduction of hybrid devices (e.g. tablets with detachable keyboards) and the recent announcement of Microsoft's Surface. An analysis of market and consumer reactions to the Ultrabook by blueocean using our 360 Discovery TM approach shows that the buzz generated, though positive, has been low, and while consumers have liked the physical characteristics of the product, its value proposition is still not clearly understood.

Transforming Your Tracking Program for Today's Multi-Dimensional WorldIndustry: Consumer Goods and Services
Service: Market Intelligence
In today’s multi-dimensional world, single-source studies often miss key insights. Together blueocean and Sesame Workshop, the non-profit organization behind Sesame Street around the world, presented a case study on the transformation of traditional brand tracking programs at The Market Research Event on November 12 - 14. Attendees were able to discover how harnessing and harmonizing information from multiple sources can lead to superior insights and better decisions.

Will Kindle Fire Sales Stay Hot? Industry: Consumer Goods and Services
Service: Market Intelligence
As more consumers turn to blogs, Facebook, Twitter and other online forums to share opinions and product feedback, the need for sophisticated analysis of social media conversations increases. While other social media reporting programs typically focus on marketing and public relations analytics, Blueocean Market Intelligence taps into real-time customer conversations to guide next generation product development and identify top customer issues. This week, Blueocean created an infographic based on recent social media buzz around the Kindle Fire, a tablet computer version of Amazon.com's Kindle e-book reader. We initially saw an uptick in conversation about the device since Amazon announced that they would be publishing an update and the New York Times published a report summarizing the problems that customers have been experiencing.

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