Sink or Swim Time for the Cornered OuyaIndustry: Technology and Telecommunications
Service: Market Intelligence
The digital gaming market is well and truly getting disrupted. As mentioned in our earlier blog "Disruption in the Gaming Industry - The Challenge of Smartphones and Tablets to Handheld Gaming Consoles" consumers are looking for alternatives to meet their gaming needs. These needs have triggered innovation in the gaming console market as well where new "open" cloud based gaming platforms have emerged as potential disrupters. Leading this pack is Ouya, a Tegra 3 powered, Android-based open platform TV game console, slated to be released on 4 June 2013. A first in its segment, Ouya welcomes hundreds of free-to-play mobile titles and is open, customizable and affordably priced at $99. This paper explores the journey of the Micro console thus far and tries to understand the success potential of the product.
The State of Consumer CloudIndustry: Consumer Goods and Services, Technology and Telecommunications
Service: Market Intelligence
While significant research exists surrounding the overall cloud computing industry, little research has been focused on the consumer segment. In January 2013, blueocean market intelligence continued our investigation from last year into consumer cloud computing and explored its current state, adoption patterns, and barriers that need to be addressed in order for cloud computing to become mainstream.
2012 SEI 100 Report - Video IntroductionIndustry: Consumer Goods and Services, Finance and Insurance, Leisure and Hospitality, Life Sciences, Professional and Business Services, Retail and Restaurants, Technology and Telecommunications, Automotive and Manufacturing
Service: Market Intelligence, Social Media
This video introduces you to the Social Effectiveness Index (SEI), a measure and ranking derived by blueocean to assess the effectiveness of a brand on social media platforms. It is the only true global study designed to evaluate social media effectiveness and identify the top performers among Fortune 100 companies. Brands with positive scores across multiple social media dimensions were found to have the greatest potential for market leadership and influence over customer experiences.
360 Discovery Approach - Video IntroductionIndustry: Consumer Goods and Services, Finance and Insurance, Leisure and Hospitality, Life Sciences, Professional and Business Services, Retail and Restaurants, Technology and Telecommunications, Automotive and Manufacturing
Service: Market Intelligence, Social Media, Analytics
Since we live in a highly dynamic and multi-dimensional world, blueocean market intelligence believes that the most effective business decisions come from the synthesis of market information and not from one-dimensional data sources. This video walks you through our unique 360 Discovery approach that focuses on information synthesis to deliver a more authentic, broad and complete picture of customers, competitors and markets.
The iPad mini: a game changer?Industry: Technology and Telecommunications
Service: Market Intelligence
Tablet gaming has really taken off in the past few years, and the continued growth of the underlying forces – tablet sales, mobile Internet subscribers and app downloads – all point to a bright future for the interactive entertainment industry. Is the new iPad mini a game changer? blueocean reviews the latest Apple product for gamers and developers, and what lies ahead.
Ultrabooks – Market and Consumer ReactionsIndustry: Technology and Telecommunications
Service: Market Intelligence
The Ultrabook as a concept has received a largely positive response from PC manufacturers, although levels of interest vary. PC manufacturers are faced with big challenges due to rising competition, and cannibalization threats from tablets. These threats have increased with the introduction of hybrid devices (e.g. tablets with detachable keyboards) and the recent announcement of Microsoft's Surface. An analysis of market and consumer reactions to the Ultrabook by blueocean using our 360 Discovery TM approach shows that the buzz generated, though positive, has been low, and while consumers have liked the physical characteristics of the product, its value proposition is still not clearly understood.
Transforming Your Tracking Program for Today's Multi-Dimensional WorldIndustry: Consumer Goods and Services
Service: Market Intelligence
In today’s multi-dimensional world, single-source studies often miss key insights.
Together blueocean and Sesame Workshop, the non-profit organization behind Sesame Street around the world, presented a case study on the transformation of traditional brand tracking programs at The Market Research Event on November 12 - 14. Attendees were able to discover how harnessing and harmonizing information from multiple sources can lead to superior insights and better decisions.
Will Kindle Fire Sales Stay Hot? Industry: Consumer Goods and Services
Service: Market Intelligence
As more consumers turn to blogs, Facebook, Twitter and other online forums to share opinions and product feedback, the need for sophisticated analysis of social media conversations increases.
While other social media reporting programs typically focus on marketing and public relations analytics, Blueocean Market Intelligence taps into real-time customer conversations to guide next generation product development and identify top customer issues.
This week, Blueocean created an infographic based on recent social media buzz around the Kindle Fire, a tablet computer version of Amazon.com's Kindle e-book reader. We initially saw an uptick in conversation about the device since Amazon announced that they would be publishing an update and the New York Times published a report summarizing the problems that customers have been experiencing.