Resources

Resources

Webcasts

Bridging the Data Management and Insights Gap: An Introduction to the LINK Solution

Does your organization spend a great deal of money commissioning research and compiling data to test products, track brand performance and measure customer satisfaction? Are these efforts mostly handled in isolation? Are you looking for a single, real-time repository that links your data together, regardless of the agency, software or language used in its collection?

Blueocean announces our new LINK solution for enterprises looking to bridge the data management and insights gap. It provides a powerful combination of sophisticated data management software and intelligence services, both crucial in today's data-rich world. Organizations can analyze and extract useful insights that lead to informed decision-making and better business performance.

Hear from Ajith Sankaran, Senior Vice President - Market Intelligence, and Mike Page, Vice President - Client Services and Technology as they introduce attendees to the features and benefits of the LINK solution using real case studies and an online demo.

 

Application of Machine Learning Techniques and Algorithms in Customer Analytics

Join Blueocean Market Intelligence's Senior Vice President of Analytics, Durjoy Patranabish, and Analytics Operations and Delivery Lead, Eron Kar, as they speak to the advantages and disadvantages of machine learning algorithms versus traditional statistical modelling approaches to solve complex business problems. Designed especially for organizations who have already embarked on the predictive analytics journey, they will discuss when it is appropriate to use machine learning in customer analytics, and areas where traditional statistics fail to deliver.

Professionals who are interested in (predictive) analytics on Big Data, fast and highly scalable analytics for business decisions, or improving the accuracy and stability of predictive analytics are highly encouraged to attend.

Key learnings:

  • Potential business applications for machine learning
  • Importance of traditional stats in the age of machine learning and Big Data
  • Under what circumstances to deploy machine learning algorithms
  • Case study applications where machine learning works to solve real business problems
 

How Retailers/eTailers Can Leverage Social Media Properties in Planning for Key Retail Events

Encore Presentation (Middle East and India)

The holiday shopping season is here and many retailers are scrambling to ensure that the strategies they've executed will pay off during this crucial selling period.

Join Blueocean Market Intelligence's retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, as he discusses the most effective and impactful use of digital data -especially social media - during key retail events to boost sales and maximize return on marketing investment. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.

Key learnings:

  • Leveraging data and insights from social media in a variety of dimensions
  • Setting the right priorities from a social media channel standpoint
  • Ensuring consistency across communications channels
  • Understanding the impact of Google's "Hummingbird"
 

How Retailers/eTailers Can Leverage Social Media Properties in Planning for Upcoming Holiday Season

Many retailers want to ensure that the strategies they've executed will pay off during the holiday shopping season, a crucial selling period.

Listen to Blueocean Market Intelligence's retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, as he discusses the most effective and impactful use of digital data - especially social media - to boost sales and maximize return on marketing investment during the holidays. Developed especially for store, digital and ecommerce retail strategists, this webinar speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.

Key learnings:

  • Leveraging data and insights from social media in a variety of dimensions
  • Setting the right priorities from a social media channel standpoint
  • Ensuring consistency across communications channels
  • Understanding the impact that Google's "Hummingbird" will make during the holiday season
 

On-Demand Webinar: Overcoming Big Data Challenges: How to Gain Real Insights from Unstructured Data with blueocean market intelligence

blueocean market intelligence's Senior Vice President Durjoy Patranabish will discuss the most common Big Data challenges faced by leading organizations and how professionals can turn imperfect, complex and often unstructured data into actionable information.

While new tools and technologies solve for managing and mining data, the real challenge lies in analyzing data. Insights generation and the application of such insights to solve today's business issues are often overlooked.

  • In this fast paced world, every additional insight proves valuable. You'll discover how to use Big Data analytics in combination with existing capabilities to ensure enhanced efficiency and business throughput.
  • Big Data has gained immense popularity among management executives. We will share why executives still need to stay cautious when making their approach and how to overcome internal barriers for success.
  • We will take you through blueocean's composite six-step "P.R.O.M.P.T." framework highlighting the key prerequisites for making Big Data relevant in today's business environment.
  • Finally, we will discuss some of the commonly experienced tactical execution challenges for Big Data initiatives and ways to defeat them.
 

Delivering transformational business impact through information integration

Effective business decisions come from the synthesis of information from disparate sources, rather than looking at individual stacks of data. Organizations understand this value proposition, but are not always able to triangulate the multiple streams of information because of time and budget constraints, or limited access to the right skills, whether internal or with current partners.

In a world with increasingly larger volumes of information, it is critical that organizations embrace a comprehensive, multi-sourced approach to insights - what Blueocean Market Intelligence calls 360 DiscoveryTM.

Key learnings:

  • The importance of using a holistic approach towards today's research and data projects
  • how Blueocean Marketing Intelligence's 360 DiscoveryTM differs from traditional means
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Usage and Attitudes Study Drives Sustainable and Differentiated Strategy

Service: Market Intelligence | Industry: Consumer Goods and Services

Customer Satisfaction And Brand Health Analysis

Service: Market Intelligence | Industry: Consumer Goods and Services

Leveraging Risk Analytics for Improving Loan Origination Process and Managing Customers

Service: Big Data Analytics | Industry: Financial Services

Intelligent Reporting System for Analyzing Transition Data for Process and System Improvization

Service: Big Data Analytics | Industry: Information Technology

Understanding Consumer Attitudes And Perceptions from Data Mining

Service: Digital | Industry: Consumer Goods and Services

Assessing Social Media Practices to Develop Advanced Communication Strategies

Service: Digital | Industry: Consumer Goods and Services

Leveraging Social Media Intelligence for Conducting Customized Geo Targeting Campaign

Service: Digital | Industry: Consumer Goods and Services

Social Lead Profiling to Improve Customer Focus Through Enhanced Visibility

Service: Digital | Industry: Information Technology

Implemented Robust Automated campaign tracking & classification solutions for consistent and accurate reporting.

Service: Digital | Industry: Consumer Goods and Services | Author(s): Implemented Robust Automated campaign tracking & classification solutions for consistent and accurate reporting.

Assessing Market Opportunity to Inspire Innovation

Service: Market Intelligence | Industry: Consumer Goods and Services

Market Assessment to Identify Partnership Opportunities

Service: Market Intelligence | Industry: Consumer Goods and Services

Payment Industry Analysis for Understanding the Consumer and Competitors

Service: Market Intelligence | Industry: Financial Services

Social Media Study for Brand Awareness of Cloud Computing

Service: Market Intelligence | Industry: Information Technology

Market Opportunity Assessment in Enterprise Resource Planning (ERP)

Service: Market Intelligence | Industry: Information Technology

Cloud Partnership Opportunity Analysis Identifies Prospects

Service: Market Intelligence | Industry: Information Technology

Dynamic Dashboards Capture Consumer Pulse and Brand Performance

Service: Big Data Analytics | Industry: Consumer Goods and Services

Big Data Market Landscape Analysis

Service: Market Intelligence | Industry: Information Technology

Market Profiling to Set Strategic Direction and Tactical Plans

Service: Market Intelligence | Industry: Media

Gaining a Competitor Perspective for ecommerce

Service: Market Intelligence | Industry: Information Technology

Competitive Intelligence Resulting in Significant Cost and Time Savings

Service: Market Intelligence | Industry: Telecommunications

Brand Tracking to Assess Performance and Progress

Service: Market Intelligence | Industry: Consumer Goods and Services

Brand Tracker on a Global Scale

Service: Market Intelligence | Industry: Information Technology

Leveraging a Balanced Scorecard for Performance Analysis

Service: Market Intelligence | Industry: Retail

Segmentation Study Unveils Product Insights

Service: Market Intelligence | Industry: Consumer Goods and Services

Measuring the Impact of Customer Trust and Experience on Satisfaction

Service: Market Intelligence | Industry: Utilities

Using Extension Teams for Increasing ROI

Service: Market Intelligence | Industry: Information Technology

Channelizing Resources Through Customer Preferability Analysis

Service: Big Data Analytics | Industry: Consumer Goods and Services

Using Advanced Text Mining to Address and Analyze Customer Feedback

Service: Big Data Analytics | Industry: Information Technology

Using Advanced Recursive Chain Forecasting Model to Evaluate Sales Impact and Form New Strategies

Service: Big Data Analytics | Industry: Information Technology

Maximizing the Impact of Sales By Indentifying the Right Marketing Mix

Service: Big Data Analytics | Industry: Information Technology

Using Supervised Learning Algorithms to Ensure Better Sales

Service: Big Data Analytics | Industry: Telecommunications

Leveraging Customer Retrieval Solution to Reactivitate Lapsed Accounts

Service: Big Data Analytics | Industry: Financial Services

Generating leads through social listening and monitoring

Service: Digital | Industry: Insurance

Building Consumer Segmentation Models from Social Data to Propel Market Penetration

Service: Digital | Industry: Consumer Goods and Services

Using Social Media Intelligence to Improve Product Quality and Overall Customer Experience

Service: Market Intelligence | Industry: Information Technology

Market Overview of Opioids

Industry: Life Sciences

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Exploring Paid Revenue Models For Specialized Apps

Service: Market Intelligence | Industry: Information Technology

Emerging Microserver Space

Service: Market Intelligence | Industry: Information Technology

Mastering the Market Mix

Service: Big Data Analytics | Industry: Information Technology

Virtual Currencies and Bitcoins: In Focus

Service: Market Intelligence | Industry: Financial Services

Is PRISM Going to Impact the Growth of Public Cloud?

Service: Market Intelligence | Industry: Information Technology

Recursive Chain Forecasting: A Hybrid Time Series Model

Service: Big Data Analytics | Industry: Information Technology

Biosimilars - Hope or Hype?

Industry: Life Sciences

Disruption in the Gaming Industry

Service: Market Intelligence | Industry: Consumer Goods and Services

The State of Consumer Cloud

Service: Market Intelligence | Industry: Information Technology

Transforming Your Tracking Program for Today's Multi-Dimensional World

Service: Market Intelligence | Industry: Consumer Goods and Services

Sink or Swim for the Cornered Ouya

Service: Market Intelligence | Industry: Consumer Goods and Services

The iPad mini: A Game Changer?

Service: Market Intelligence | Industry: Consumer Goods and Services

Agile Business Intelligence

Service: Digital | Industry: Information Technology

Unleashing the Power of Mobile Gaming with Gamepads

Service: Market Intelligence | Industry: Consumer Goods and Services

Retail Intelligence On Demand

Event-Based Enterprise Intelligence Solution

The Retail industry is one of the most fast paced, dynamic and competitive industries in the world today. With the increased use of the Internet and digital media by consumers, online shopping (or electronic commerce) has gradually become a viable substitute for brick-and-mortar experiences.

Link Business Intelligence

Bridging the data management and insights gap

Introducing Blueocean Market Intelligence's LINK business intelligence solution for enterprises, a powerful combination of sophisticated data management software and intelligence.