Smartphones and tablets are slowly eating into the space occupied by handheld gaming devices. According to a new study conducted by ABI Research[1], both Nintendo and Sony are expected to ship over 38 million portable gaming devices in 2013. The 38 million-unit shipment in 2013 is a dramatic fall from the 47 million-unit shipments in… Continue reading →
We live in a multi-dimensional world with organizations having to cope with increasingly larger volumes of data and resources. In order to generate deep insights with transformational impact, it’s critical that organizations move beyond data silos, searchable repositories and basic meta-analysis.
As we wrote in our earlier blog post, the Infrastructure-as-a–Service (IaaS) market may see some consolidation as pure-play IaaS vendors find the going tough because of increasing commoditization and competition. Rackspace with Cloud revenues of over $300 million[1] is a key player in the IaaS space. Rackspace’s service and products include Customer Experience, Dedicated Cloud… Continue reading →
The recently concluded 2013 Mobile World Congress has left behind a trail of trend-setting, innovative ideas and new technologies. From the 25-28th February, the city of Barcelona embraced the highest record of around 60,000 people from 200 different nationalities. The event was held at Fira Gran Via, a new location, providing the infrastructure and space… Continue reading →
As cloud computing continues to grow rapidly, and as enterprises and SMBs move more and more of their software applications to the cloud, the underlying IT infrastructure on which these applications run, also need to expand. This growth in Infrastructure-as-a-Service (IaaS) is being further fuelled by increased demands for agility, flexibility and ROI.
Tablet gaming has really taken off in the past few years, and the continued growth of the underlying forces – tablet sales, mobile Internet subscribers and app downloads – all point to a bright future for the interactive entertainment industry.
Social media for business is at the other extreme of social media for personal reasons. It is important to start with a strong purpose and there is a need for proper planning before execution of a social media strategy. Most times, businesses spend millions of dollars on research and find themselves trapped in tactics while they… Continue reading →
The Pharma industry is one of the most challenging industries globally; not just in terms of huge investment in product (drug) development but also in terms of market access and end-customer (patient) adoption. These challenges are driven by the heavy regulation of both product development and commercialization. The variance in the therapeutic effects in real world… Continue reading →
“One size does not fit all” holds good for B2B vs. B2C social media metrics. Because B2C businesses seek to sell one to many and B2B sells one to one, the key metrics are likely to differ. For instance, e-commerce site considers traffic, source and conversions as important metrics, while, a business solutions company, is likely to… Continue reading →
The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), has turned around the already dynamic field of marketing. They are different, yet they seem to possess the cultural intelligence and media literacy to… Continue reading →
