2012 Social Media Effectiveness Index (SEI)

blueocean market intelligence has released the first edition results from its unique global study designed to evaluate social media effectiveness and has prepared an index report to identify top performers among Fortune 100 brands.

A vast majority of executives have no tangible process to harness the power of social media to drive superior business performance or a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive customer acquisition and retention and engender loyalty. As expected, rarely do they also have the ability to monitor the effectiveness of their social efforts.

Different from others, this study captures the full breadth of social media and incorporates metrics that are useful in understanding business impact.

What you will learn from this report:

• Where do your customers talk online - search engines, blogs, or social media?
• How to drive social media initiatives effectively that can deliver measurable business results
• Why Share of Voice, Identification of Influencers and Advocates, Engagement Rate, Touch Rate and Net Sentiment have a strong impact on social media effectiveness
• SEI 100 ranking and industry sector champions- the ranking has been done across 17 sectors

Download the full report today for free!