blueocean market intelligence has released the first edition results from its unique global study designed to evaluate social media effectiveness and has prepared an index report to identify top performers among Fortune 100 brands.
A vast majority of executives have no tangible process to harness the power of social media to drive superior business performance or a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive customer acquisition and retention and engender loyalty. As expected, rarely do they also have the ability to monitor the effectiveness of their social efforts.
Different from others, this study captures the full breadth of social media and incorporates metrics that are useful in understanding business impact.
What you will learn from this report:
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