Social Media Listening

The traditional source of product feedback — calls to customer support — is declining as more customers turn to blogs, forums, Facebook, and Twitter to give product feedback, ask for peer advice, and seek problem resolution. Customers are talking about your products but this real-time source of valuable information is outside the enterprise tracking system. Tapping into real-time customer insight is critical to inform product team priorities and guide next generation development.

Blueocean is an expert at building custom social listening systems that close this gap and deliver timely information aligned with the product lifecycle. We're not a tools company, and we believe that tools alone are insufficient. Our unique process combines tools, people, and process to analyze millions of conversations each day and provide actionable insights.

By teaming with Blueocean, you can better:

• Identify emerging product issues before they grow
• Understand areas of confusion or pain points
• Fine-tune training and online help content
• Identify market gaps
• Spark innovation
• Guide development of new products
• Reduce help line calls

We always begin the discovery with an analysis of top conversations across social media channels. We aren't focused broadly on campaign tracking or volume metrics – we dive deep into conversations to understand what will make a customer's experience with your products better. As a result, when satisfaction is higher, so is your return on investment.