Sushant is a seasoned digital analytics professional who has been working in the industry for over 23 years. He has worked with over 180+ global brands in the Banking, Insurance, Retail, CPG and Media domains across 17+ countries. Currently, he is driving the Generative AI practice at Course5 Intelligence. Before joining Course5, he worked with Zeta on their path-breaking Core Credit Card Processing Platform called Tachyon as an Engineering Director and was handling the HDFC relationship. Sushant also ran his own multi-million dollar analytics consulting firm under the brand name Conversion Path, which he exited in 2016. He operates with a product mindset, enjoys bootstrapping newer practices, teaching special ability kids, and is always keen to embrace his vulnerabilities.