Brand Tracking

TRACKING THE BRAND STORY THROUGH MULTIPLE NARRATIVES 

To monitor brand health in a complex, evolving business environment, organizations are increasingly looking towards richly textured data from a blend of primary market research and secondary data sources.

Blueocean's 360 degree approach to Brand Tracking keeps quantitative primary research at the core of the research methodology and augments it with qualitative inferences from a wide range of data sources to realize a truly well-rounded view of the market.

  • Holistic approach that augments primary market research with other data resources
  • Coverage of structured and unstructured big data
  • Quantitative and qualitative data analytics, with Natural Language Programming (NLP) to gauge consumer tone, intent, and sentiment

Brand Tracking Framework 

framework-brand tracking

BENEFITS 

True 360 view of the customer and market place
Better ROI from leveraging multiple sources and reducing the length of primary market research surveys
Precise, actionable insights for brand management

CONNECTIONS 

Explore extended insights and perspectives on our solutions through related articles, case studies,
thought papers, videos, and other resources.

Let's talk about how our solutions can work for your business.