Competitive Intelligence

Competition today is more intense, complex, and multi-dimensional than ever before. We offer a unique mix of domain, process and technology expertise for offline and online research to track competitor activities, strengths and strategies in near real-time to enable quick, data-driven decisions. Our value to you around competitive intelligence is based on three critical differentiators:

  1. A 360 Discovery approach - A 360 Discovery approach to competitive intelligence, which synthesizes information from multiple sources, such as company reports, syndicated and secondary data, data analytics, primary research, and digital and social media in order to provide a comprehensive view that goes beyond a basic competitor profiling and market share analysis.

  2. Continuous market and competitor tracking - Our team of experienced market and competitive intelligence analysts continually track marketplace developments and competitor activity. This enables us to generate specific deliverables that can address the needs of different stakeholders in your organization - ranging from convenient competitive alerts delivered in real-time to competitive deep dives. We leverage our strengths in data visualization to help you access and use the competitive intelligence analysis effectively.

  3. Minerva (Digital Competitive Intelligence Platform) - Based on real-time competitive intelligence covering all the four P's of Marketing - Product, Pricing, Placement and Promotions, this automated platform offers immense benefits to product managers, strategy heads and sales and marketing leaders to dynamically fine-tune marketing mixes for a sustained competitive advantage.

Service Offerings

Products and Platforms

LiNK
Minerva

PersonaTM

UTAP

Related Offerings

Interested?

Contact us to schedule a discussion on how we can customize our offerings to help you.
Click here to schedule a call

Assessment of government cloud market and competitive landscape

Industry : Information Technology

Developing an overview on the mobile payments market

Industry : Telecommunications

Hiring analysis of a cloud provider

Industry : Information Technology

Integration of NPD-GFK-ontex-IDC data for promotional & price banding for leading pc manufacturer

Industry : Information Technology

Deployed product reviews and ratings solution with outlier identification feature for a leading pc manufacturer globally

Industry : Information Technology

Deployed price indices for leading pc manufacturer

Industry : Information Technology

Competitive intelligence -gaming console for a leading pc manufacturer

Industry : Information Technology

Gained customer experience insights captured in customer conversations

Industry : Information Technology

Using Advanced Recursive Chain Forecasting Model to Evaluate Sales Impact and Form New Strategies

Industry : Information Technology

Leading PC Manufacturer Enhanced Funnel Effectiveness Through Better Lead Nurturing Using Advanced Digital Analytics

Industry : Information Technology

Leading retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Industry : Information Technology

Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence

Industry : Information Technology

Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement

Industry : Telecommunications

Leading global beverage company improved customer segmentation in multiple countries through social media insights

Industry : Consumer Goods and Services

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Industry : Consumer Goods and Services

Assessment of competition landscape for predictive maintenance

Industry : Information Technology

Comprehensive product analysis of leading cloud platforms

Industry : Information Technology

Digital wallets market roundup

Industry : Finance

Category segmentation and consumer market study to understand Headphone usage patterns

Industry : Consumer Goods and Services

Customer Satisfaction And Brand Health Analysis

Industry : Consumer Goods and Services

Measuring the Impact of Customer Trust and Experience on Satisfaction

Industry : Utilities

Segmentation Study Unveils Product Insights

Industry : Consumer Goods and Services

Brand Tracking to Assess Performance and Progress of Brands and Competitors

Industry : Consumer Goods and Services

Competitive Intelligence Resulting in Significant Cost and Time Savings

Industry : Telecommunications

Evaluating Total Cost of Ownership (TCO) for a new eCommerce Website

Industry : Information Technology

TOP