Personalization and Optimization

Today's data, practices and technology enable marketers to drive better, more optimized and personalized marketing programs by enhancing the customer experience and marketing ROI. However, achieving the optimum, personalized program can usher in more challenges for marketers for reasons such as:

  • Lack of business cases and scenario planning
  • Missing data strategy or comprehensive data outlook
  • Less then sub-optimum analytics outcome

We have the expertise to drive strategic and data-driven personalization and optimization programs for you. Our host of solutions focuses on four key areas:

IMPLEMENTATION
  • Idea generation
  • Mock-up/ Design of plans
  • Roadmap planning
  • Setup and deployment
DATA STRATEGY
  • Integration of multiple data sources to allow better test planning
  • Statistical and mathematical models to drive strategies
  • Offer creation
GOVERNANCE
  • Quality process management systems
  • Target and optimization scorecards
  • Key lessons learnt and failure analysis
NET OPTIMIZATION SUITE
  • Ensure true Marketing ROI on all optimization programs
  • True conversion impact

Service Offerings

Solutions

PersonaTM

Related Offerings

LiNK

Unstructured Text Analytics Platform (UTAP)

Interested?

Contact us to schedule a discussion on how we can customize our offerings to help you.
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Comprehensive prospect profiling across digital channels for a leading technology company

Industry : Information Technology

One of the world's leading money exchange company wanted to understand their customers for targeted promotions & reactivation campaigns

Industry : Financial Services

Large devices manufacturer enhanced customer engagement and NPS with 360 degree view of customer data

Industry : Information Technology

Global software services provider fine tuned customer communication through social media analysis

Industry : Information Technology

Large pharmaceutical company improved city specific sales through weather based geo-targeting

Industry : Consumer Goods and Services

Pharmaceutical Giant Improved Customer Engagement Through Geo-Targeting Using Social Media Analytics

Industry : Consumer Goods and Services

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Industry : Consumer Goods and Services

Large US-based energy utility improved engagement with small and medium businesses through social media

Industry : Consumer Goods and Services

Large insurance provider enhanced engagement with niche customer segments through social media analytics

Industry : Financial Services

Leading global software vendor used customer insights from integrated social media analytics for product enhancement

Industry : Information Technology

Global CPG company enhanced understanding of their target customer segments through social media

Industry : Consumer Goods and Services

Large telecom services provider reduced sales cycle time and cost of sales through social media leverage

Industry : Telecommunications

Large auto insurance company leverged social media as a customer acquisition channel for sales pipeline

Industry : Insurance

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