Personalization and Optimization

Today's data, practices and technology enable marketers to drive better, more optimized and personalized marketing programs by enhancing the customer experience and marketing ROI. However, achieving the optimum, personalized program can usher in more challenges for marketers for reasons such as:

  • Lack of business cases and scenario planning
  • Missing data strategy or comprehensive data outlook
  • Less then sub-optimum analytics outcome

We have the expertise to drive strategic and data-driven personalization and optimization programs for you. Our host of solutions focuses on four key areas:

  • Idea generation
  • Mock-up/ Design of plans
  • Roadmap planning
  • Setup and deployment
  • Integration of multiple data sources to allow better test planning
  • Statistical and mathematical models to drive strategies
  • Offer creation
  • Quality process management systems
  • Target and optimization scorecards
  • Key lessons learnt and failure analysis
  • Ensure true Marketing ROI on all optimization programs
  • True conversion impact

Service Offerings



Related Offerings


Unstructured Text Analytics Platform (UTAP)


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