Personalization and Optimization

Today's data, practices and technology enable marketers to drive better, more optimized and personalized marketing programs by enhancing the customer experience and marketing ROI. However, achieving the optimum, personalized program can usher in more challenges for marketers for reasons such as:

  • Lack of business cases and scenario planning
  • Missing data strategy or comprehensive data outlook
  • Less then sub-optimum analytics outcome

We have the expertise to drive strategic and data-driven personalization and optimization programs for you. Our host of solutions focuses on four key areas:

IMPLEMENTATION
  • Idea generation
  • Mock-up/ Design of plans
  • Roadmap planning
  • Setup and deployment
DATA STRATEGY
  • Integration of multiple data sources to allow better test planning
  • Statistical and mathematical models to drive strategies
  • Offer creation
GOVERNANCE
  • Quality process management systems
  • Target and optimization scorecards
  • Key lessons learnt and failure analysis
NET OPTIMIZATION SUITE
  • Ensure true Marketing ROI on all optimization programs
  • True conversion impact

Service Offerings

Related Offerings

LiNK

Unstructured Text Analytics Platform (UTAP)

Interested?

Contact us to schedule a discussion on how we can customize our offerings to help you.
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Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement

Industry : Telecommunications

Large pharmaceutical company improved city specific sales through weather based geo-targeting

Industry : Consumer Goods and Services

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Industry : Consumer Goods and Services

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