Digital Analytics

Digital media has disrupted and challenged the traditional ways in which organizations interact with consumers. Rapid change in consumer behavior is being driven by swift adoption of digital media and use of new generation consumer technologies at home or in the workplace. It has become critical for organizations to harness the power of digital marketing to achieve their business objectives and drive superior performance. To respond to increasingly connected and device-toting customers, organizations are allocating higher budgets towards the adoption of digital marketing channels to create a strong digital presence.

Corporate leaders across industries are constantly searching for innovative ways to interact with customers, stretching capabilities of current media platforms and hence boost profitability.

Precise digital strategies can improve a brand's position leading to profitable revenue growth, stronger brand image, employee acquisition, reduced costs and an optimized portfolio of products and services. These strategies increase the data challenges and bring different scenarios you might need to resolve on a day-to-day basis.

We offer a comprehensive, yet flexible, business-driven framework to help you craft a robust digital analytics suite of services and solutions that meets exact requirements.


  • Data Architecture, Model & Design
  • Data Security
  • Data Quality
  • Data Warehouse
  • Master Data Management
  • Meta Data Management
Conceptualize, prepare and deliver Global and Organization Wide Tracking:
  • Channel Effectiveness
  • Purchase Intent & Funnel Insights
  • Campaign / Promotions
  • Product and Category
  • Merchandising
  • Digital Topography
  • Device and Platform

  • A/B and MVT Testing
  • Campaign Development and Launch
  • Campaign Analytics
  • Building hypothesis and use cases to be leveraged for future Optimization Scenarios
Viable Statistical/ Mathematical Model For:
  • Customer Segmentation
  • New Acquisition
  • Portfolio Management
  • Attrition/Churn Analysis
  • Loyalty Management
  • Market Mix Modeling
Program Deployment:
  • Customer Experience
  • APOS
  • SMB
  • Order Retention

This framework is enabled by technology platforms developed through years of experience from helping some of the world's largest organizations address their marketing data management and analytics challenges.

Our analysts leverage these platforms to provide you with an optimal solution for effective, data-driven marketing decisions that help drive greater marketing ROI.

Service Offerings

Solutions

PersonaTM

Synergist

Minerva

Related Offerings

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Contact us to schedule a discussion on how we can customize our offerings to help you.
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Fortune 500 retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

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Large American insurance company enhanced online sales and ROI attribution using digital analytics

Industry : Insurance

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