Digital Customer Experience (DCX)


Customers today engage with business through a variety of digital and offline channels. The onus on business is to connect the customer data recorded at every touchpoint on any channel and deliver seamless relevant experiences at further interactions, curating great customer journeys over time.

Blueocean's Digital Customer Experience (DCX) solution is a robust turnkey solution that leverages existing technology infrastructure and customer data available within the omnichannel network of a business to build dynamic, cohesive customer profiles.

  • Real-time profiling and segmentation of existing and prospective customers
  • 360 degree view of the customer enabling better experience delivery across multiple channels
  • AI driven decision engine for enhanced customer experience
  • Advanced Natural Language Processing (NLP) algorithms for mining unstructured data (from call center disposition, surveys, reviews, social conversations, web chats and other sources)
  • Actionable dashboards and scorecards to gauge the impact on operational costs and customer satisfaction measures

Digital Customer Experience Framework 

framework-digital customer experience


Lower operational costs
Self-service enablement of digital channels
Improved customer satisfaction measures such as CSAT, CES, NPS and CCR
Deeper, stronger relationships between the brand and consumers
Transformation of the brand into an omnichannel player


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