Executive Leadership

Leadership Team


Ashwin Mittal
Ashwin Mittal
Chief Executive Officer

Ashwin Mittal

Chief Executive Officer

 

Ashwin leads Blueocean Market Intelligence and Cross-Tab Marketing Services.

Ashwin invested into Cross-Tab when it was a start-up and subsequently joined the company's Board and Management Team. Ashwin has led and architected the growth of Blueocean Market Intelligence since its inception into the analytics and insights powerhouse it is today. His vision is to have Blueocean Market Intelligence drive the culture of decision making based on analytics and market intelligence in today's increasingly flat world.

Ashwin has prior experience in strategy consulting and in the corporate world in India and in the US. He has received several awards for individual and corporate excellence from leading global authorities and has spoken at global industry forums on driving business impact through analytics. Besides work, Ashwin is involved in various CSR activities relating to children's education and angel investing to promote entrepreneurial ideas.

Ashwin has a Bachelors and Masters degree in Commerce, is a Chartered Accountant, and holds a Master of Business Administration from the Anderson School at UCLA and London Business School.

 

 

Ajith Sankaran
Ajith Sankaran
Senior Vice President
Market Intelligence

Ajith Sankaran

Senior Vice President
Market Intelligence

 

Ajith has over 16 years of experience in market research and business consulting, and leads Blueocean's Market Intelligence Business Unit with a team of 210 market researchers and analysts. Previously, he was the Head of Software and Services Research at IDC India, and a Senior Consultant with Deloitte. Ajith has Bachelor of Technology degree in Mechanical Engineering and an MBA in Marketing. He is a Certified Management Consultant (CMC), a certification awarded by the Institute of Management Consultants, India, a member institute of International Council of Management Consulting Institutes (ICMCI).

 

Anees Merchant
Anees Merchant
Senior Vice President - Digital

Anees Merchant

Senior Vice President - Digital

 

Anees leads the Digital practice and brings over 18 years of experience to Blueocean Market Intelligence. He has worked with numerous global Fortune 500 clients across various industries, including Retail, Travel and Hospitality, Telecommunications and Technology, Media and eCommerce.

Prior to joining Blueocean Market Intelligence, Anees was in an executive role at eClerx Services Ltd. for nine years, where he was instrumental in setting up a team of 600+ people across functions in digital analytics, marketing automation, social media marketing, visualization and analytics. He has also played a significant role in developing core functions such as knowledge management, quality practices, operations excellence and presales throughout his career.

Apart from strong digital domain and operations background, Anees is also trained on Lean Six Sigma with sound understanding of applying quality tools in day-to-day delivery. He has a MBA from SVKM's Narsee Monjee Institute of Management Studies in Mumbai.

 

Suchitra Eswaran
Suchitra Eswaran
Senior Vice President - Life Sciences

Suchitra Eswaran

Senior Vice President - Life Sciences

 

Suchitra has over 15 years of experience and brings solid business acumen and consulting expertise to Blueocean Market Intelligence that she gained during her previous assignments at Infosys, NuWare, neoIT and most recently Manthan Services. She has a strong background in the life sciences and co-founded StrataPRO Analytics and Consulting, a consulting firm engaged in providing strategy driven decision support to the pharmaceutical and biotech companies. Suchitra has a Master of Business Administration from Louisiana Tech University.

 

Anish Nanavaty
Anish Nanavaty
Head of Americas

Anish Nanavaty

Head of Americas

 

As the Head of Americas, Anish Nanavaty oversees client services and key accounts in North America. Before he joined Blueocean Market Intelligence, he was involved in a number of entrepreneurial ventures, including advisory board member with Apex Decisions, Inc., a decision science company. Anish also invested in and led the North America operations for the Born Group, a private equity backed digital/e-commerce agency with a global delivery footprint providing a broad range of creative and technology development services to Fortune 100 marketers. Anish started his professional life in the strategy consulting industry. His experience has spanned a number of industry verticals and geographies with stints at Monitor Consulting and Mars & Co. He was one of the founding senior executives of WNS Global Services, where he helped build WNS' presence in North America from scratch, closing deals with Fortune 100 companies that represented over half a billion dollars in contract value. As CEO of the Research and Analytics unit, he led a $40 million business that provided marketing decision support services to global brands. Anish has a Bachelor Degree in Science and Economics from the Wharton Business School at the University of Pennsylvania.

 

Joseph Sursock
Joseph Sursock
Senior Vice President - Client Services (Europe)

Joseph Sursock

Senior Vice President - Client Services (Europe)

 

Joseph Sursock is a highly knowledgeable and progressive sales and marketing professional with over 20 years of experience. As Senior Vice President of Blueocean Market Intelligence, Joseph is responsible for strategies and growth for the company's solutions in omnichannel marketing, market intelligence and big data analytics across Europe. As a strategic manager, working with enterprise solutions in leading vertical industries, Sursock previously lead multi-region business units in both software and services organizations. He has delivered complex, process-based solutions in areas such as marketing analytics; customer relationship management; ecommerce management; competitive benchmarking and analytics for retail, travel and leisure; higher value process outsourcing; business systems application development; Anti Money Laundering (AML) for banking and telecommunications; and intelligence-based investigation solutions. Most recently, Joseph supported FTSE500 clients with their digital transformation programs. He comes with a multi-cultural background, can speak several languages and holds a Bachelor of Science from Leeds University and a MBA from Bradford University School of Management.

 

STRATEGIC ADVISORY BOARD


Dr. Kumar Mehta
Dr. Kumar Mehta
Chief Evangelist

Dr. Kumar Mehta

Chief Evangelist

 

Kumar led the growth of Blueocean Market Intelligence and Cross-Tab Marketing Services as the Group CEO for over a decade, prior to taking up the advisory position of Chief Evangelist.

Prior to joining Blueocean Market Intelligence, Kumar worked with Microsoft for over 13 years in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence and analytics can play in shaping businesses and has spoken frequently about market research transformation at a number of events.

Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.

 

Mohanbir Sawhney
Mohanbir Sawhney
Northwestern - Kellogg School of Management, Marketing; Robert R. McCormick Tribune Foundation Clinical Professor of Technology; Director of the Center for Research in Technology & Innovation

Mohanbir Sawhney

Northwestern - Kellogg School of Management, Marketing; Robert R. McCormick Tribune Foundation Clinical Professor of Technology; Director of the Center for Research in Technology & Innovation

 

Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. His research and teaching interests include marketing and media in the digital world, process-centric marketing, collaborative marketing, organic growth and network-centric innovation. He has been widely recognized as a thought leader. Business Week named him as one of the 25 most influential people in e-Business. Crain's Chicago Business named him a member of "40 under 40", a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum. http://www.kellogg.northwestern.edu/Faculty/Directory/Sawhney_Mohanbir.aspx

 

Russell S. Winer
Russell S. Winer
New York University - Stern School, William H. Joyce Professor of Marketing - Marketing Department

Russell S. Winer

New York University - Stern School, William H. Joyce Professor of Marketing - Marketing Department

 

Russell S. Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing, and has authored more than 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing Science, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. http://people.stern.nyu.edu/rwiner/

 

Dan Foreman
Dan Foreman
Non-Executive Director

Dan Foreman

Non-Executive Director

 

Dan Foreman, market research leader and ESOMAR past president, is Blueocean Market Intelligence's Non-Executive Director and Advisory Board Member. Dan supports the company with strategy, growth, sales and marketing. Dan, an industry veteran, has been building businesses across North America, Europe and the Asia-Pacific region for over 20 years. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million dollar revenues. He holds strategic advisory positions in several organizations and is the current ex officio Past President for ESOMAR. Dan was also awarded the prestigious AMA 4 Under 40 award in 2013, and most recently, the Industry Change Agent of the Year as part of the 2016 Next Gen Market Research Awards from the Next Gen Marketing Research Group and WIRe (Women in Research). He holds a Bachelor of Science in Psychology and Mathematics from University of Leicester in the United Kingdom.

 

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