STRATEGIC ADVISORY BOARD
Chief Executive Officer
Ashwin leads Blueocean Market Intelligence and Cross-Tab Marketing Services.
Ashwin invested into Cross-Tab when it was a start-up and subsequently joined the company's Board and Management Team. Ashwin has led and architected the growth of Blueocean Market Intelligence since its inception into the analytics and insights powerhouse it is today. His vision is to have Blueocean Market Intelligence drive the culture of decision making based on analytics and market intelligence in today's increasingly flat world.
Ashwin has prior experience in strategy consulting and in the corporate world in India and in the US. He has received several awards for individual and corporate excellence from leading global authorities and has spoken at global industry forums on driving business impact through analytics. Besides work, Ashwin is involved in various CSR activities relating to children's education and angel investing to promote entrepreneurial ideas.
Ashwin has a Bachelors and Masters degree in Commerce, is a Chartered Accountant, and holds a Master of Business Administration from the Anderson School at UCLA and London Business School.
Senior Vice President
Ajith has over 16 years of experience in market research and business consulting, and leads Blueocean's Market Intelligence Business Unit with a team of 210 market researchers and analysts. Previously, he was the Head of Software and Services Research at IDC India, and a Senior Consultant with Deloitte. Ajith has Bachelor of Technology degree in Mechanical Engineering and an MBA in Marketing. He is a Certified Management Consultant (CMC), a certification awarded by the Institute of Management Consultants, India, a member institute of International Council of Management Consulting Institutes (ICMCI).
Senior Vice President - Digital
Anees leads the Digital and Advance Analytics practice and brings over 20 years of experience to Blueocean Market Intelligence. He has worked with numerous global Fortune 500 clients across various industries, including Retail, Travel and Hospitality, Telecommunications and Technology, Media and eCommerce.
In his tenure, he has setup global digital and analytics delivery hubs for clients. He has worked with clients to drive impact to their business by enabling them with innovative solutions and practices. At Blueocean and in his previous organizations he has launched award winning and industry recognized practices and solutions. He is currently focusing on leveraging artificial intelligence to create disruption in the space of digital. Apart from strong digital domain and analytics background, Anees is also certified on Lean Six Sigma with a MBA from NMIMS, Mumbai.
Senior Vice President - Life Sciences
Suchitra has over 15 years of experience and brings solid business acumen and consulting expertise to Blueocean Market Intelligence that she gained during her previous assignments at Infosys, NuWare, neoIT and most recently Manthan Services. She has a strong background in the life sciences and co-founded StrataPRO Analytics and Consulting, a consulting firm engaged in providing strategy driven decision support to the pharmaceutical and biotech companies. Suchitra has a Master of Business Administration from Louisiana Tech University.
Senior Vice President - Client Services (Europe)
Joseph Sursock is a highly knowledgeable and progressive sales and marketing professional with over 20 years business experience. As Senior Vice President of Blueocean MI, Joseph is responsible for strategies and growth for the company's solutions in omnichannel marketing, customer and market intelligence and big data analytics across Europe. As a strategic manager, working with enterprise solutions in leading vertical industries, Sursock previously led multi-region business units in both software and services organizations. He has delivered complex, process-based solutions in areas such as marketing analytics; customer relationship management; ecommerce management; competitive benchmarking and analytics for retail, eTail, Technology, and FSI; higher value process outsourcing; business systems application development; Anti Money Laundering (AML) for banking and telecommunications; and intelligence-based investigation solutions. Most recently, Joseph continues to support FTSE500 clients with their digital transformation programs. He comes with a multi-cultural background, can speak several languages and holds a Bachelor of Science from Leeds University and a MBA from Bradford University School of Management.
STRATEGIC ADVISORY BOARD
Kumar led the growth of Blueocean Market Intelligence and Cross-Tab Marketing Services as the Group CEO for over a decade, prior to taking up the advisory position of Chief Evangelist.
Prior to joining Blueocean Market Intelligence, Kumar worked with Microsoft for over 13 years in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence and analytics can play in shaping businesses and has spoken frequently about market research transformation at a number of events.
Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.
Northwestern - Kellogg School of Management, Marketing; Robert R. McCormick Tribune Foundation Clinical Professor of Technology; Director of the Center for Research in Technology & Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. His research and teaching interests include marketing and media in the digital world, process-centric marketing, collaborative marketing, organic growth and network-centric innovation. He has been widely recognized as a thought leader. Business Week named him as one of the 25 most influential people in e-Business. Crain's Chicago Business named him a member of "40 under 40", a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum. http://www.kellogg.northwestern.edu/Faculty/Directory/Sawhney_Mohanbir.aspx
New York University - Stern School, William H. Joyce Professor of Marketing - Marketing Department
Russell S. Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing, and has authored more than 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing Science, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. http://people.stern.nyu.edu/rwiner/
Dan Foreman, market research leader and ESOMAR past president, is Blueocean Market Intelligence's Non-Executive Director and Advisory Board Member. Dan supports the company with strategy, growth, sales and marketing. Dan, an industry veteran, has been building businesses across North America, Europe and the Asia-Pacific region for over 20 years. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million dollar revenues. He holds strategic advisory positions in several organizations and is the current ex officio Past President for ESOMAR. Dan was also awarded the prestigious AMA 4 Under 40 award in 2013, and most recently, the Industry Change Agent of the Year as part of the 2016 Next Gen Market Research Awards from the Next Gen Marketing Research Group and WIRe (Women in Research). He holds a Bachelor of Science in Psychology and Mathematics from University of Leicester in the United Kingdom.