• How do we keep pace with major shifts in customer journeys driven by digital transformation and ecommerce?
  • How can we continuously assess the changing needs and perceptions of customers, improving experiences for acquisition and retention?
  • How do we leverage the power of AI and technology to innovate quickly, compete effectively, and serve efficiently?
  • How do we compete in a dynamic competitive landscape, where technology-led disruption comes quickly, and from anywhere?

Revenue impact across clients

Savings delivered across analytics and insights initiatives

Increase in direct-to-customer revenue across clients

Lift in marketing campaigns based on lifetime value analytics

Our Solutions

Digital Analytics

Track and improve digital customer experiences, digital channel interactions, and customer journeys. Improve ROI from sales and marketing spends. Leverage digital properties for driving value. Implement and optimize your Customer Data Platform (CDP).

Marketing Analytics

Improve the omnichannel customer experience. Create a benchmark brand with innovative approaches. Build customer loyalty and win new customers through smarter targeting and omnichannel conversion.

Customer Analytics

Segment and personalize content and experiences. Acquire customers based on modeled profitability, retain them with customer-specific lift analysis, and cross-sell, upsell, and recommend the perfect next best step.

Enterprise AI

Set up and scale enterprise-class data infrastructures. Deploy AI at scale. Leverage “dark data” such as text, images, and videos with advanced AI technologies.

Consumer & Market Insights

Keep pace with changing customer and technology needs. Generate insights by leveraging multiple data sources. Track and respond to competition. Democratize insights across the organization.

GenAI-based USE CASES

  • Content Generation for Marketing, Sales, and Website
    Craft tailored content that perfectly aligns with your customers’ unique needs and environments using finetuned Large Language Models (LLMs). Ensure your content resonates with the target audience, driving engagement and maximizing outcomes from marketing efforts.

     

  • Advanced Customer Chat
    Help your customers express their problems either through Text or Voice. Break down complex processes and provide answers in a simple and user-friendly way.
    Raise the efficiency of Customer Center Operations by equipping agents with a chatbot equipped with an adequate Knowledge Base (FAQ System).

  • Knowledge Repository Search
    Maximize the value derived from internal organizational data and external data to address crucial business inquiries. Optimize utilization of available data sources to make informed, data-driven decisions that have a positive impact on the business.
    Provide users with concise, relevant content and insights. Additionally, enhances user experience by enabling text-based or voice-based search through an interactive interface called “Avatar.”

  • Customer Insights from User Reviews/Feedback – using TXTSense
    Identify and analyze the key reasons for customer satisfaction/dissatisfaction based on user feedback/reviews. Get focused insights by product or product category. Get highly accurate insights based on key topic analysis, subtopics, and sentiment analysis using AI models.
    Reduce time taken to analyze data and quickly delve into deeper insights around a key topic using sub-topic extraction.

  • Multi-dimensional Search and Knowledge Extraction – using SuperSearch
    Provide enterprise users with comprehensive insights based on the organization’s internal knowledge sources which may be siloed and spread across many repositories within the organization. Get insights from structured and unstructured data sources with contextual search results, with a content summary, key topics, and visual insights.
    Redefine the way your enterprise users search and consume content for decision-making with Conversational access to insights.

  • Automated Insights from Business KPI-focused Data Sets – using Course5 Discovery
    Automate data aggregation and insights for a range of purposes, from Customer Service and Customer Satisfaction improvement to CXO-level decision-making, with Augmented Analytics platform, Course5 Discovery, powered by Generative AI. Reduce time-to-insights for various business functions with improved quality of insights. Scale adoption of analytics and insights with contextualized insights accessible in conversational modes.

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