Information Technology

The information technology landscape has always been characterized by rapid changes driven by innovation and an insatiable appetite from consumers for the latest and greatest. The pace of these changes has only accelerated in the last few years, and today the industry is going through paradigm shifts nearly every quarter.

These constant and rapid changes can pose significant challenges to organizations, and even more so for those in the technology space. These challenges exist across the lifecycle of technology products and services.

Product Development

Consumers don't always know what they want or need from their next piece of technology. In order for companies to be successful, product planners and insights teams need to think out-of-the-box, while being agile and quick to respond to an evolving consumer mindset.

Marketing

Today technology marketers have to contend with complex brand portfolios, increasing competition, demanding customers, non-linear relationships, decreasing brand loyalty, media fragmentation; declining effectiveness of traditional media, increasing role of social media etc. In this scenario, information and intelligence around the brand, competition and customer becomes critical for marketers to be successful. Moreover, many consumers are also challenged to understand the latest technologies and have concerns about security, privacy and the value for the dollar. Today's organizations are flooded with data and information, and many struggle to make sense of all the data. Strategic market intelligence partners that can synthesize the data to provide actionable insights are critical for success.

Blueocean Market Intelligence's wide range of capabilities and deep industry experience, paired with our 360 DiscoveryTM approach, ensures that key decision makers are able to fuse the necessary sources of data to achieve complete and robust insights for a competitive advantage.

We have over 60 analysts focused specifically on the technology domain and top 50 global technology clients - many have been with us for over 10 years. You can trust us to deliver transformational and measurable business impact for your organization.

Information Technology

Thematic analysis of the underlying advertisement themes

Service : Market Intelligence

The Ad Blocker Invasion - A threat to digital advertising industry

Service : Market Intelligence

Overview of STEAM.

Service : Market Intelligence

App Trends and Forecasts.

Service : Market Intelligence

Assessment of government cloud market and competitive landscape

Service : Market Intelligence

Hiring analysis of a cloud provider

Service : Market Intelligence

Integration of NPD-GFK-ontex-IDC data for promotional & price banding for leading pc manufacturer

Service : Market Intelligence

Deployed product reviews and ratings solution with outlier identification feature for a leading pc manufacturer globally

Service : Market Intelligence

Deployed price indices for leading pc manufacturer

Service : Market Intelligence

Competitive intelligence -gaming console for a leading pc manufacturer

Service : Market Intelligence

Comprehensive prospect profiling across digital channels for a leading technology company

Service : Customer Engagement

Large US based PC vendor achieved better decision making from systematic capture, integration, analysis and presentation of data

Service : Analytics Center of Excellence

Automating the data categorization process with predictive models

Service : Analytics Center of Excellence

Identifying major web and video conferencing application themes with the use of text clustering

Service : Analytics Center of Excellence

Using sentiment analysis to calculate net sentiment based on tweets

Service : Analytics Center of Excellence

Gained customer experience insights from conversations using advanced text analytics and machine learning techniques

Service : Analytics Center of Excellence

Determining sales impact from an advanced product substitute with advanced analytics

Service : Analytics Center of Excellence

Gained customer experience insights captured in customer conversations

Service : Analytics Center of Excellence

Intelligent Reporting System for Analyzing Transition Data for Process and System Improvization

Service : Market Intelligence

Identifying Data Patterns and Mining Insights About User Behaviour to Ensure Maximum Customer Satisfaction

Service : Market Intelligence

Maximizing the Impact of Sales By Indentifying the Right Marketing Mix

Service : Analytics Center of Excellence

Using Advanced Recursive Chain Forecasting Model to Evaluate Sales Impact and Form New Strategies

Service : Market Intelligence

Using Advanced Text Mining to Address and Analyze Customer Feedback

Service : Analytics Center of Excellence

Leading PC Manufacturer Enhanced Funnel Effectiveness Through Better Lead Nurturing Using Advanced Digital Analytics

Service : Analytics Center of Excellence

US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

Service : Marketing Effectiveness

Large PC vendor optimized marketing mix to maximize ROI from marketing channels using insights gained from digital analytics

Service : Analytics Center of Excellence

Global PC vendor improved marketing ROI with incremental revenues by integrating disparate data sources for single view

Service : Marketing Effectiveness

Global PC vendor simplified 80,000+ digital pages through automated tag management solution

Service : Marketing Effectiveness

Leading retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Service : Marketing Effectiveness

PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels

Service : Marketing Effectiveness

Large technology vendor improved customer feedback capture from text data across multiple communication channels

Service : Analytics Center of Excellence

Leading technology vendor improved customer satisfaction through better alignment of sales and delivery channels with customer preferences

Service : Marketing Effectiveness

Large PC manufacturer improved quality and speed of decision making by setting up an digital analytics hub

Service : Marketing Effectiveness

Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights

Service : Analytics Center of Excellence

Fortune 100 technology giant improved customer satisfaction through better complaint classification usng text analytics

Service : Analytics Center of Excellence

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

Service : Analytics Center of Excellence

Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence

Service : Market Intelligence

Leading PC manufacturer enhanced forecast and campaign attribution accuracy with analytical measurement system

Service : Analytics Center of Excellence

Large devices manufacturer enhanced customer engagement and NPS with 360 degree view of customer data

Service : Customer Engagement

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

Service : Marketing Effectiveness

Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

Service : Analytics Center of Excellence

Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

Service : Analytics Center of Excellence

Global software services provider fine tuned customer communication through social media analysis

Service : Customer Engagement

Leading global software vendor used customer insights from integrated social media analytics for product enhancement

Service : Customer Engagement

Global B2B and B2C technology vendor improved cross and up selling with unified digital customer view

Service : Analytics Center of Excellence

Assessment of competition landscape for predictive maintenance

Service : Market Intelligence

Deep-dive analysis of the transportation and logistics industry

Service : Market Intelligence

Costing Analysis of Adding Connectivity Solutions to Cars

Service : Market Intelligence

Comprehensive product analysis of leading cloud platforms

Service : Market Intelligence

An ecosystem study of device management vendors in the machine to machine (M2M) market

Service : Market Intelligence

Evaluating a product idea by understanding the feature price fit

Service : Market Intelligence

Enterprise Social Network - Audience Research

Service : Market Intelligence

Deep dive into web delivered services and human capital management

Service : Market Intelligence

Market opportunity assessment for Content- Centric Networking (CCN)

Service : Market Intelligence

360 brand tracking assessment for a global PC vendor

Service : Market Intelligence

Analyzing fatigue patterns in iPhones and understanding customer behavior during the same period

Service : Market Intelligence

Using Extension Teams for Increasing ROI

Service : Market Intelligence

Evaluating Total Cost of Ownership (TCO) for a new eCommerce Website

Service : Market Intelligence

Big Data Market Landscape Analysis

Service : Market Intelligence

Cloud Partnership Opportunity Analysis Identifies Prospects

Service : Market Intelligence

Market Opportunity Assessment in Enterprise Resource Planning (ERP)

Service : Market Intelligence

Social Media Study for Brand Awareness of Cloud Computing

Service : Market Intelligence

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