Consumer Goods and Services

The Consumer Goods and Services industry is highly dynamic and characterized by continuous innovation, market expansion and continuous effort to increase ROI.

As data continues to rise, customer preference keeps evolving and information becomes readily accessible to consumers, organizations are being forced to increase the brand portfolio and expand their boundaries by foraying into new geographies. With today's mobile and socially aware consumers, you are expected to make quick and accurate decisions, predict correct demand patters as well as engage, convert and retain consumers.

Blueocean Market Intelligence's suite of services and solutions are designed to help you achieve effective business decisions and focus on price, performance and potential.

We can help you answer important business questions such as:

  • What is the size of my market? Who is my competition? What is the market opportunity?
  • How can I identify new trends in the market for product category or brand?
  • How do I decide on a new product concept, what to write, measure its success, where to launch and test and determine the expected volumes?
  • Which markets do I target for a product category and can I forecast the demand of my product brand?
  • Who are my brand's consumer segment, hence target consumers and audience?
  • How do I optimize my brands/product lines for maximum ROI rather than a fragmented brand strategy?
  • How can I optimize production and distribution to cater to secondary sales or customer/consumer demand?
  • How do I build my brand's equity over a period of time? What are the key drivers of my brand equity and how can I simulate brand attributes so that my brand's equity goes up?
  • What should be the optimum price/promo mix for maximizing short-term sales and long-term brand value?
  • What is the return on investment on various marketing activities or their contribution in generating incremental sales?
  • How satisfied are my customers with my brand (s)?
  • How do I track and monitor consumer behavior, emotions, attitudes and perceptions about my products?
  • How do I enable my digital strategy?
  • How do I measure effective ROI / ROE on my digital efforts?

Measure product reviews and ratings for a leading mobile manufacturer in India

Service : Analytics Center of Excellence

Understanding bi-cultural Hispanics segment to drive growth across key categories

Service : Market Intelligence

Information synthesis on gum health

Service : Market Intelligence

Verbatim analysis of toothpaste and mouthwash concept testing results

Service : Market Intelligence

Dynamic dashboards capture consumer pulse and brand performance

Service : Analytics Center of Excellence

Channelizing Resources Through Customer Preferability Analysis

Service : Market Intelligence

Global CPG Giant Achieved Mass Personalized Customer Engagement For Enhanced Brand Loyalty and Product Innovation

Service : Customer Engagement

Helped a technology company streamline digital data management for over 1000 marketing campaigns

Service : Analytics Center of Excellence

Leading global beverage company improved customer segmentation in multiple countries through social media insights

Service : Analytics Center of Excellence

Large pharmaceutical company improved city specific sales through weather based geo-targeting

Service : Customer Engagement

Pharmaceutical Giant Improved Customer Engagement Through Geo-Targeting Using Social Media Analytics

Service : Customer Engagement

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Service : Customer Engagement

Large US-based energy utility improved engagement with small and medium businesses through social media

Service : Customer Engagement

Leading food processing company leveraged unstructured data analytics to understand customer attitudes

Service : Analytics Center of Excellence

Global CPG company enhanced understanding of their target customer segments through social media

Service : Customer Engagement

Attitude and usage segmentation on fast food consumption

Service : Market Intelligence

Category segmentation and consumer market study to understand Headphone usage patterns

Service : Market Intelligence

Evaluating the feasibility for brand name change and its effect on positioning and awareness

Service : Market Intelligence

Customer Satisfaction And Brand Health Analysis

Service : Market Intelligence

Segmentation Study Unveils Product Insights

Service : Market Intelligence

Brand Tracking to Assess Performance and Progress of Brands and Competitors

Service : Market Intelligence

Assessing Market Opportunity to Inspire Innovation

Service : Market Intelligence

Market Assessment to Identify Partnership Opportunities

Service : Market Intelligence

TOP