The information technology landscape has always been characterized by rapid changes driven by innovation and an insatiable appetite from consumers for the latest and greatest. The pace of these changes has only accelerated in the last few years, and today the industry is going through paradigm shifts nearly every quarter.
These constant and rapid changes can pose significant challenges to organizations, and even more so for those in the technology space. These challenges exist across the lifecycle of technology products and services.
Consumers don't always know what they want or need from their next piece of technology. In order for companies to be successful, product planners and insights teams need to think out-of-the-box, while being agile and quick to respond to an evolving consumer mindset.
Today technology marketers have to contend with complex brand portfolios, increasing competition, demanding customers, non-linear relationships, decreasing brand loyalty, media fragmentation; declining effectiveness of traditional media, increasing role of social media etc. In this scenario, information and intelligence around the brand, competition and customer becomes critical for marketers to be successful. Moreover, many consumers are also challenged to understand the latest technologies and have concerns about security, privacy and the value for the dollar. Today's organizations are flooded with data and information, and many struggle to make sense of all the data. Strategic market intelligence partners that can synthesize the data to provide actionable insights are critical for success.
Blueocean Market Intelligence's wide range of capabilities and deep industry experience, paired with our 360 DiscoveryTM approach, ensures that key decision makers are able to fuse the necessary sources of data to achieve complete and robust insights for a competitive advantage.
We have over 60 analysts focused specifically on the technology domain and top 50 global technology clients - many have been with us for over 10 years. You can trust us to deliver transformational and measurable business impact for your organization.