The ever-evolving retail space poses major challenges as it attempts to enhance shopper's experience, optimize inventory and merchandising, enable omni-channel experience, online store operations and capitalize on opportunities to make better decisions. Blueocean Market Intelligence has designed our retail / eTail solutions specifically to account for these challenges.
We can help you answer the following business questions:
- How do I increase the footfall of customers in a retail store by acquiring new customers as well as ensuring repeat purchase from existing customers?
- Do I understand the purchasing pattern of a shopper in my retail outlet and map the consumer journey?
- How can I increase the size of the purchase basket of customers and also understand the combination of the products purchased?
- What are the key customer segments based on their purchase pattern and other key parameters?
- Can I scientifically develop in-store pricing and merchandising strategies for maximizing volume and sales value?
- Can I present a true omni-channel experience to my consumer? What are the most preferred channels for different type of consumer segments?
- How can I understand my customers better in order to increase their lifetime value (CLV)?
- How can I get shopper insights to understand what kind of products my customers are buying together, and how can I use this information for my store layout?
- How can I improve the channel efficiency? What kind of channel would a customer respond to during campaigning?
- How can I make better forecasts of the demand on the SKU/Product Group level?
- Are my inventory levels optimized to meet the stated service levels and how should I handle seasonal demand?
- How does my online channels impact by in-store experience / behavior?
- What online optimizations activities do I need to undertake to improve my online spend?
- How do I leverage new media channels to drive more brand recognition and enhance my brand presence?
- How do I keep my customers engaged on my store front (online and offline) and get more conversion?
- How do I effectively measure my digital content consumption and sales correlation?
- How do I make the path to purchase more effective and easy for my end consumer?