The telecommunication industry has evolved rapidly in recent years primarily due to increased mobility, competition and regulatory norms. New-age technologies have also helped facilitate this rapid growth. Meanwhile, the industry has also shifted dramatically as the big players are taking advantage of the Internet to flood the marketplace with innovative offerings and customized services.
In the face of this competitive environment, the service providers are not only expected to deliver new and value-added services - but deliver them rapidly and operate more flexibly and efficiently. They must compete harder than ever and factor into their strategic decisions to match up the speed of this increasingly evolving market and to maintain brand loyalty. Effective customer targeting and high customer satisfaction delivery require thorough understanding of customer life cycle and the key reasons for churn.
Blueocean Market Intelligence can help you answer the following business questions:
- How can I identify and effectively target customer segments?
- How can I optimize the performance of my channels /channel partners to maximize revenue and profitability?
- How can I enhance decision-making processes and maximize impact of the new price plans?
- How can I identify and prioritize customer segments to engage?
- What kind of products and services should I cross-sell/up-sell to my customers?
- How can I increase the efficiency of my campaigns and ensure that I target only the key customers?
- How can I rationalize the increasing number of price plans and focus only on those that provide the revenues and profit?
- What can be a more exciting way of engaging subscribers and effectively create stickiness for my brand?
- How can I encourage stickiness among high-value customers and increase my share of their wallet?
- How can I effectively manage customer churn and understand the reason of churning?
- What kind of initiatives can I take to anticipate customer churn and address drivers of churn and predict when customers will churn?
- How can I establish an effective mechanism to track all campaigns/programs?
- How can I measure satisfaction levels across all aspects of customer experience and optimize the performance and customer experience online and with call centers?
We answer these critical business issues through data mining, campaign analytics and complex mathematical models. Our solutions are backed by practical experience, combined with innovative and relevant technology.