Integrated Marketing Management (IMM)


When the marketing mix of a business involves multiple campaigns, channels, individuals, tools and technologies, the only way to gauge the relative value of individual elements and optimize the sum of their parts is through a unified system of measurement.

Blueocean's Integrated Marketing Measurement solution brings a top-down and bottom-up meta intelligence to marketing insights through a blend of technology intervention, frameworks, critical thinking, and advanced data science techniques.

  • Centralized Media Data Hub to efficiently manage and measure cross-channel marketing initiatives
  • Actionable dashboards and scorecards at an aggregate, channel and region level
  • Advanced marketing attribution and optimization based models
  • Automation of the entire process of data extraction, cleansing, blending, transformation and preparation
  • Standardized measurement and tracking across all channels by leveraging Blueocean Synergist Accelerator

Integrated Marketing Measurement Framework 

framewrok-integrated marketing measurement


Better ROI from cross-channel marketing initiatives
Organization alignment on standard measurements and goals
Clarity and focus on marketing spends
More time and scope for deep-dive analysis and market spend optimization
Greater operational efficiency in managing cross-channel campaigns via automation
Enhanced media planning and buying


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