WHAT IS MINERVA

As markets grow more competitive and digital media takes center stage, it is imperative that firms incorporate all sources of competitive information that could possibly influence the customer’s buying decision and then prepare the strategy accordingly.

Minerva is a complete digital competitive intelligence solution that focuses on providing near to real time competitive details on tactical and strategic moves. Minerva provides detailed insights into the competitive landscape by combining data from multiple sources to give a true picture of the 4P strategy and deployment aspect for competitors. It is a win-win across business functions and addresses the need for synthesized, 360 views of competitive strategies in a timely manner that can drive effective business decisions.

MODULES

MINERVA DISCOVER

MINERVA COMPETE

INDUSTRIES

Benefits

  • Cost-effective technology provides relevant information and insights at a better price point
  • Globally scalable and higher rate of adoption
  • Configurable to business, department and user needs
  • Designed to scale so the Customer benefits from a money to value proposition

BEFORE MINERVA

PRODUCT

  • Highly restricted insights

PRICE

  • Anecdotal understanding of competitive pricing
  • No or little insight

PLACEMENT

  • Basic channel intelligence
  • Little or no insight into competitor tactics

PROMOTION

  • First or Second  level promotional data
  • Restricted view of competitive promotional strategies

AFTER MINERVA

PRODUCT

  • Deep dive product and category level insights
  • Detailed insights into product reviews
  • Product positioning strategies

PRICE

  • Product discount and offer recommendations
  • Price movement and recommendation across categories

PLACEMENT

  • Detailed channel insights by product
  • Channel optimization strategies
  • eStore strategy and tactics

PROMOTION

  • Campaign timings
  • Brand, product and category level insights
  • Deep dive into media tactics
  • Discount strategies by geography

RESOURCES

CONTACT

CALL US (ROW)
+91-22-4068-2822
Megha Chaudhry

Global Head – Marketing

EMAIL
megha.c@blueoceanmi.com

Learn more about Minerva and how you can say goodbye to your competition
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