What is Minerva ?
Minerva is a competitive business intelligence product that drives business strategy and deployment through near real-time visibility into market information and advanced analytics.
Having added 360-degree value through competitive intelligence to several Fortune 500 companies, the award-winning, SCIP-endorsed Minerva is ready to further raise the bar. Minerva 2.0 is here with omnichannel analytics to deliver unified information across online and offline sources and proven business acumen for brands and retailers. It is a comprehensive solution that provides live market data to support product, pricing, placement, promotion, and people (5P) decisions. By consolidating data from multiple sources, Minerva gives a true picture of 5P market dynamics across the competitive landscape with incisive insights useful across business functions.
- MINERVA FOR BRANDS
Compare and analyze your product assortment with that of your competitors to achieve maximum product and pricing effectiveness.
Cross Media Promotion Analytics
Explore the impact of promotions and spend estimates by brand across different media properties and discover open spaces.
MAP Monitoring & Compliance
Monitor prices across retailers and marketplaces and discover violations.
Gain insights into how your product is being discovered by customers and increase reach.
Gain insights on influencers who support your brand and are making active recommendations.
Leverage product reviews and ratings from retailer websites to understand your SWOT and improve product gaps.
- MINERVA FOR RETAILERS
Discover trends in product assortment across categories with relevant competitor tracking.
Improve promotion effectiveness with insights into promotion assortment and type by different retailers across brands.
Discover opportunities to introduce new products and enhance portfolio.
Re-price non-competitive SKUs based on your choice of business rules—minimum margins, stock situations, Competitive Price Index, revenue goals, dynamic pricing and more.
Discover trends in promotion positions and advertised attributes among competitor retailers and gain insights into retailer product placement.
Discover optimal promotion types for maximum ROI using high-quality retail intelligence.