People Based Marketing


The consumer is as much a role in the buying process as a profile, and the profile is a story far more complex than a combination of age, gender, occupation, income. Knowing the many facets of the consumer, seeing where they fit in the buying process, and understanding how they buy can help marketers achieve far greater success in all initiatives.

Blueocean's People Based Marketing solution helps marketers in a B2C or B2B setup access rich consumer profiles that are continuously and dynamically stitched from cross channel activity, so that the entire branding to conversion process is better informed, fully updated, and on target.

  • Universal Identifier for every consumer generated by stitching their cross-channel profiles
  • Foundation for Single View of the Consumer (SVOC)
  • Segmentation of customer base that can be leveraged for both targeting and re-marketing
  • Household information for B2C or account-based marketing for B2B businesses
  • Blueocean's proprietary accelerators, framework, and IPs
  • Blueocean's data partnership with 3rd party data providers

People Based Marketing Framework 

framework-people based marketing


Better ROI from marketing campaigns and enhanced consumer interaction
Single View of Consumer (SVOC) enables more targeted campaign messaging across multiple channels
Enriched existing audience personas with deeper insights on their needs, aspirations, and challenges
For both B2B and B2C marketers, better prospecting of target audience via look-alike modeling
Effective content marketing for target audience on owned digital properties and better ROI from A/B and MVT campaigns

Let's talk about how our solutions can work for your business.

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