Primary Market Research

 

In the world of instant search engines and seemingly ubiquitous availability of information online, primary research occupies a very important position in ensuring effectiveness of data driven decisions. Primary research addresses the need for customization of your information requirements, verifying credibility of information sources and above all, ensuring a direct insight from market stake-holders who matter, in the context of your business decisions. Primary research, well executed, offers insights that add tremendous value to information collected from secondary sources and from digital and social media.

Our primary research process follows global best practices and our teams have expertise in both qualitative and quantitative research techniques. They are equipped with the latest technology platforms for high productivity, quality, accuracy and data security.

We offer global coverage for your primary research requirements. By utilizing a combination of field research, telephonic surveys and online surveys, we ensure broad coverage of the research sample, while our global research panels ensure a quick turnaround and participation with appropriately qualified sample participants.

We offer flexible engagement models wherein you can use our services for one project or on an ongoing basis, providing you with quick access to expertise and rapid scalability.

Besides conducting surveys, our analysts also study relevant news coverage, corporate reports, social media and industry websites and portals to establish and validate the research hypothesis and findings of field research. Our global clientele, which include brand leaders in their industries, use our services to meet various objectives such as:

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UTAP

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Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management

Industry : Utilities

Multivariate profiling to understand utility customers by level of engagement

Industry : Utilities

Impact of trust and experience on customer satisfaction and ongoing progress measurement

Industry : Utilities

Improved direct response program participation and reduced marketing costs with predictive modeling

Industry : Utilities

Developed model to identify utility customers at risk of seasonal defection from Time-of-Use (TOU) price plan

Industry : Utilities

Thematic analysis of the underlying advertisement themes

Industry : Information Technology

The Ad Blocker Invasion - A threat to digital advertising industry

Industry : Information Technology

Retail E-commerce - market opportunity assessment for client's App Store

Industry : Retail

Overview of STEAM.

Industry : Information Technology

Competitive Pricing Comparator - A strategic pricing intelligence tool

Industry : Telecommunications

App Trends and Forecasts.

Industry : Information Technology

Understanding bi-cultural Hispanics segment to drive growth across key categories

Industry : Consumer Goods and Services

Information synthesis on gum health

Industry : Consumer Goods and Services

Verbatim analysis of toothpaste and mouthwash concept testing results

Industry : Consumer Goods and Services

Assessment of consumer pain points in the mobile purchase journey

Industry : Telecommunications

Assessment of government cloud market and competitive landscape

Industry : Information Technology

Developing an overview on the mobile payments market

Industry : Telecommunications

Hiring analysis of a cloud provider

Industry : Information Technology

Deployed product reviews and ratings solution with outlier identification feature for a leading pc manufacturer globally

Industry : Information Technology

Deployed price indices for leading pc manufacturer

Industry : Information Technology

Competitive intelligence -gaming console for a leading pc manufacturer

Industry : Information Technology

Helped a B2B Retailer analyze potential customers at street level to increase sales conversion ratio

Industry : Retail

Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence

Industry : Information Technology

Assessment of competition landscape for predictive maintenance

Industry : Information Technology

Deep-dive analysis of the transportation and logistics industry

Industry : Information Technology

Costing Analysis of Adding Connectivity Solutions to Cars

Industry : Information Technology

Comprehensive product analysis of leading cloud platforms

Industry : Information Technology

An ecosystem study of device management vendors in the machine to machine (M2M) market

Industry : Information Technology

Social Media-Based Sentiment Mapping to Support Product Launch

Industry : Life Sciences

Market Intelligence on Global Air and Water Pollution

Industry : Life Sciences

Enterprise Social Network - Audience Research

Industry : Information Technology

Internet and Communications Company: In-depth Analysis

Industry : Telecommunications

Deep dive into web delivered services and human capital management

Industry : Information Technology

Deep dive into web delivered services and financial processes

Industry : Telecommunications

Market opportunity assessment for Content- Centric Networking (CCN)

Industry : Information Technology

Digital wallets market roundup

Industry : Finance

Analyzing fatigue patterns in iPhones and understanding customer behavior during the same period

Industry : Information Technology

Usage and Attitudes Study Drives Sustainable and Differentiated Strategy

Industry : Others

Measuring the Impact of Customer Trust and Experience on Satisfaction

Brand Tracking to Assess Performance and Progress of Brands and Competitors

Industry : Consumer Goods and Services

Competitive Intelligence Resulting in Significant Cost and Time Savings

Industry : Telecommunications

Big Data Market Landscape Analysis

Industry : Information Technology

Market Opportunity Assessment in Enterprise Resource Planning (ERP)

Industry : Information Technology

Social Media Study for Brand Awareness of Cloud Computing

Industry : Information Technology

Market Assessment to Identify Partnership Opportunities

Industry : Consumer Goods and Services

Market Overview of Opioids

Industry : Life Sciences

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