Primary Market Research


In the world of instant search engines and seemingly ubiquitous availability of information online, primary research occupies a very important position in ensuring effectiveness of data driven decisions. Primary research addresses the need for customization of your information requirements, verifying credibility of information sources and above all, ensuring a direct insight from market stake-holders who matter, in the context of your business decisions. Primary research, well executed, offers insights that add tremendous value to information collected from secondary sources and from digital and social media.

Our primary research process follows global best practices and our teams have expertise in both qualitative and quantitative research techniques. They are equipped with the latest technology platforms for high productivity, quality, accuracy and data security.

We offer global coverage for your primary research requirements. By utilizing a combination of field research, telephonic surveys and online surveys, we ensure broad coverage of the research sample, while our global research panels ensure a quick turnaround and participation with appropriately qualified sample participants.

We offer flexible engagement models wherein you can use our services for one project or on an ongoing basis, providing you with quick access to expertise and rapid scalability.

Besides conducting surveys, our analysts also study relevant news coverage, corporate reports, social media and industry websites and portals to establish and validate the research hypothesis and findings of field research. Our global clientele, which include brand leaders in their industries, use our services to meet various objectives such as:

Service Offerings

Products and Platforms


Related Offerings


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Category segmentation and consumer market study to understand Headphone usage patterns

Industry : Consumer Goods and Services

Evaluating the feasibility for brand name change and its effect on positioning and awareness

Industry : Consumer Goods and Services

Customer Satisfaction And Brand Health Analysis

Industry : Consumer Goods and Services

Usage and Attitudes Study Drives Sustainable and Differentiated Strategy

Industry : Others

Measuring the Impact of Customer Trust and Experience on Satisfaction

Industry : Utilities

Segmentation Study Unveils Product Insights

Industry : Consumer Goods and Services

Brand Tracking to Assess Performance and Progress of Brands and Competitors

Industry : Consumer Goods and Services