Case Studies

Filter by         
Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management

Service : Market Intelligence | Industry : Utilities

Client: Large US Public Utility

Build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector and to understand to what extent these businesses would find value in receiving energy-related information from the utility company
...

Multivariate profiling to understand utility customers by level of engagement

Service : Market Intelligence | Industry : Utilities

Client: Large US Public Utility
The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts ...

Impact of trust and experience on customer satisfaction and ongoing progress measurement

Service : Market Intelligence | Industry : Utilities

Client: Large US Public Utility
To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction ...

Improved direct response program participation and reduced marketing costs with predictive modeling

Service : Market Intelligence | Industry : Utilities

Client: Large US Public Utility

The client wanted to understand the key drivers that influence the propensity to enroll in the program, identify which residential customers are the best prospects for the program and Optimize campaign costs by targeting the best subset

...

Developed model to identify utility customers at risk of seasonal defection from Time-of-Use (TOU) price plan

Service : Market Intelligence | Industry : Utilities

Client: Large US Public Utility

Identify what factors predict which customers switch to an alternate price plan from the TOU price plan. Create propensity scores for e...

Assisted a B2B retailer to create product bundles and develop pricing strategies so as to increase the revenue through upsell /cross-sell

Service : Analytics Center of Excellence | Industry : Retail

Client: B2B Retailer company

The company wanted to increase salesfrom existing customers by creating customized offers (discounts, bundled offers) and consequently move ahead of the competition.

...

Digital analytics platform implementation consulting for a leading BFSI brand

Service : Marketing Effectiveness | Industry : Insurance

Client: Online Financial Services Company in Asia

After acquiring Adobe Marketing Cloud solution, one of the leading insurance providers in India wanted to engage Blueocean Market Intelligence..

...

Measure product reviews and ratings for a leading mobile manufacturer in India

Service : Marketing Effectiveness | Industry : Consumer Goods and Services

Client: Leading Mobile Manufacturer

A leading mobile manufacturing company wanted to measure its product reviews and ratings over resellers website, while focusing on the following key questions:

...

Set up a digital analytics hub for a leading BFSI company

Service : Marketing Effectiveness | Industry : Insurance

Client: Online Insurance / Financial Services

One of the leading insurance and BFSI companies in Asia wanted to set up analytics and reporting process post implementation of Adobe Marketing Cloud..
...

Thematic analysis of the underlying advertisement themes

Service : Market Intelligence | Industry : Information Technology

Client: Leading Devices and Services Company

The client wished to analyze the underlying themes of the ads that different companies showcased over 2015 holiday season for which they approached Blueocean Market Intelligence.

...

The Ad Blocker Invasion - A threat to digital advertising industry

Service : Market Intelligence | Industry : Information Technology

Client: Leading Devices and Services Company

Ad Blockers are big threat to digital advertising. Use of Ad Blockers by phone and operating system manufacturers have further raised concerns in the Advertising Industry
...

Retail E-commerce - market opportunity assessment for client's App Store

Service : Market Intelligence | Industry : Retail

Client: Leading Technology

The client wished to ramp up its App store by selling entertainment related content such as music, movies, TV shows, and games through its app store platform.

...

Overview of STEAM.

Service : Market Intelligence | Industry : Information Technology

Client: Leading Technology Services Provider


STEAM is a digital distribution and gaming platform developed by Valve Corporation,a multiplayer gaming and social networking services company.
...

Competitive Pricing Comparator - A strategic pricing intelligence tool

Service : Market Intelligence | Industry : Telecommunications

Client: US-based Telecom Major

Cellular prepaid customers of today want greater control over the service they subscribe to and the amount they pay for superannuating the traditional "one-size-fits-all" pricing plans.
...

App Trends and Forecasts.

Service : Market Intelligence | Industry : Information Technology

Client: Leading Technology Services Provider

The client was lagging behind its competitors in app store performance and in terms of revenue generated from the store.
The client hence wished to identify opportunities to expand..



...

Understanding bi-cultural Hispanics segment to drive growth across key categories

Service : Market Intelligence | Industry : Consumer Goods and Services

Client: Leading consumer products company

In 2014, 13% of total US households were Hispanic and it is expected to grow to 35% by 2030. This client wanted

...

Information synthesis on gum health

Service : Market Intelligence | Industry : Consumer Goods and Services

Client: Leading consumer products company

A significant amount of market research was done on the gum health space and this client had numerous reports of varying complexity on the subject.

...

Verbatim analysis of toothpaste and mouthwash concept testing results

Service : Market Intelligence | Industry : Consumer Goods and Services

Client: Leading consumer products company

This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. They received around 5,000 responses

...

Assessment of consumer pain points in the mobile purchase journey

Service : Market Intelligence | Industry : Telecommunications

Client: Fortune 50 technology company

Mobiles/smartphones are a commodity today with multiple brands - both global and local - selling around 25,000 new models in the market at all perceivable price-points.

...

Assessment of government cloud market and competitive landscape

Service : Market Intelligence | Industry : Information Technology

Client: Fortune 50 technology company

Globally, cloud computing is transforming businesses across industries and creating a paradigm shift by delivering hosted services through the internet with many benefits and innovation

...

Developing an overview on the mobile payments market

Service : Market Intelligence | Industry : Telecommunications

Client: Fortune 50 technology company

The mobile payments market is concerned with the payment of bills using mobile mediums such as Short Messaging Services (SMSes), Smartphone Apps, Near Field Communication

...

Hiring analysis of a cloud provider

Service : Market Intelligence | Industry : Information Technology

Client: Leading cloud vendor and computer software manufacturer

The cloud market is growing at a very fast pace with an increasing number of companies shifting away from legacy IT services to cloud-based services.

...

Integration of NPD-GFK-ontex-IDC data for promotional & price banding for leading pc manufacturer

Service : Market Intelligence , Marketing Effectiveness | Industry : Information Technology

Client: Global PC manufacturer

A leading PC manufacturer had invested in promotions across product lines based on internal factors like product lifecycles and costs

...

Deployed product reviews and ratings solution with outlier identification feature for a leading pc manufacturer globally

Service : Market Intelligence | Industry : Information Technology

Client: Global PC manufacturer

A global PC manufacturer wanted to set up a completely automated system for creating an on-demand product promotions, reviews and ratings analysis process

...

Deployed price indices for leading pc manufacturer

Service : Market Intelligence | Industry : Information Technology

Client: Global PC manufacturer

A global PC manufacturer wanted to understand its competitive standing from a price perspective. The client product is combination of components making accurate

...

Competitive intelligence -gaming console for a leading pc manufacturer

Service : Market Intelligence | Industry : Information Technology

Client: Global PC manufacturer

A global PC manufacturer wanted to deploy a competitive intelligence gaming console for real-time updates against a 4P analysis

...

Comprehensive prospect profiling across digital channels for a leading technology company

Service : Customer Engagement | Industry : Information Technology

Client: Leading US technology company

A leading US technology company wanted to improve their customer retention and acquisition rates by targeting their large B2B customer base.

...

Large US based PC vendor achieved better decision making from systematic capture, integration, analysis and presentation of data

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Information Technology

Client: Leading US PC manufacturer

Challenges:

  • The client wanted a unified view of their customers across their different business lines  -B2C, B2B, EPP and B2V Insufficient customer details and incorrect data led to inaccurate customer targeting causing low customer conversions
Helped a B2B Retailer analyze potential customers at street level to increase sales conversion ratio

Service : Market Intelligence | Industry : Retail

Client: B2B Retailer company Industry: Retail,The trading and distribution company wanted to increase its market share by adding new customers to its portfolio. The client did not have..

...

ELCC Conference Coverage
| Industry : Life Sciences

To provide a competitive perspective of the EGFR Mut+ players by analyzing the data readouts at the symposia, posters, oral presentations and booths

...

Continuous CI Monitoring
| Industry : Life Sciences

To provide CI support via continuous monitoring and reporting of key competitor events for both marketed and pipeline products.

...

Competitive Landscape Monitoring - Biosimilars
| Industry : Life Sciences

To assess the competitive landscape for specific Mabs biosimilars, determine the pipeline intensity, track key competitors events, and estimate potential approvals ..

...

One of the world's leading money exchange company wanted to understand their customers for targeted promotions & reactivation campaigns

Service : Customer Engagement | Industry : Financial Services

Client : Leading Money Exchange Company

Challenges : The company wanted to segment its customers according to their transaction patterns and other behavioral traits in order to:

  • Identify the profitable customers and target relevant ones for the loyalty program 
  • ...

Dynamic dashboards capture consumer pulse and brand performance

Service : Analytics Center of Excellence , Customer Engagement | Industry : Consumer Goods and Services

Client : Leading nutrition, health and wellness company

Challenges : The client, a multinational CPG company, conducts brand tracking around theworld and across all of their product categories. These include health, hygieneand home products among others. They wanted to adopt a harmonized brandtracki...

Using advanced analytics to increase footfall

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Media

Client : Leading entertainment company
Challenges :

  • The entertainment service provider was experiencing a reduction in footfall and wanted to identify the drivers which affected the footfall, both positively and negatively
  • They wanted to utilize this knowledge of driv...

Automating the data categorization process with predictive models

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading telecommunications company

Challenge : Blueocean Market Intelligence was asked to automate the categorization process of 6.1 million contact center data records (customer chat history) into hierarchical categories in order to draw meaningful insights. Also, find the right category from th...

Identifying major web and video conferencing application themes with the use of text clustering

Service : Analytics Center of Excellence | Industry : Information Technology | Product : UTAP

Client : Leading technology company

Challenge : A leading technology company client wanted to identify themes and key words in order to categorize the comments and reviews posted by users and customers in online blogs, and forums.

...

Using sentiment analysis to calculate net sentiment based on tweets

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Information Technology | Product : UTAP

Client : Using sentiment analysis to calculate net sentiment based on tweets

Challenge :

  • The client wanted Blueocean Market Intelligence to analyse the sentiment of its customer base across locations in the United Kingdom for a specific period of time
  • The client al...

Gained customer experience insights from conversations using advanced text analytics and machine learning techniques

Service : Analytics Center of Excellence | Industry : Information Technology | Product : UTAP

Client : Leading Technology Company

Challenges : The client was capturing consumer conversations from multiple channels (tech forums, call center agent transcripts, email, chat) and categorizing the customer experience (text data) manually on a minimized sample basis which did not provide a holistic view ...

Using personalized campaigns to increase revenue and profitability

Service : Analytics Center of Excellence , Customer Engagement | Industry : Retail | Product : UTAP

Client : Leading Dubai retailer

Challenge : This retail client was already running in-store mass promotions every year to drive sales and enhance customer relationships. Each sale period ran for about four weeks and customers received a discount ranging from 25% -75% with every item they bought during the...

Using statistical models to understand a decline in remittance transactions

Service : Analytics Center of Excellence , Customer Engagement | Industry : Finance

Challenges : This client witnessed a decline in remittance transactions from Country X to Country Y. They indentified the factors responsible for de-growth in a number of transactions and various problem areas that required immediate attention. They asked Blueoceean Market Intelligence to investigate, develop a plan and define possible solutions for the...

Determining sales impact from an advanced product substitute with advanced analytics

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading technology provider

Challenges : The client wanted to evaluate the impact on sales by replacing existing brands with a single product that occupied less space as it faced issues with:

  • Increasing instances of malicious downloads
  • Difficulty in storage and use<...

Gained customer experience insights captured in customer conversations

Service : Analytics Center of Excellence | Industry : Information Technology | Product : UTAP

Client : Leading Technology Company

Challenges : The client is capturing consumer conversations from multi channel (tech forums, call center agent transcripts, email, chat),They are currently categorizing the customer experience (text data) manually on a minimalized sample basis which does not provide a h...

Reporting automation and analytics ecosystem

Service : Analytics Center of Excellence | Industry : Life Sciences

Client : Large Pharmaceutical Company

Challenges : The client wanted to capture all the geo and product level data at a central location for easy competitive and comparative study

...

Using advanced analytics to determine optimal route and minimize delivery costs

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Others

Client : Trading and distribution company

Challenges : This client asked Blueocean Market Intelligence to help them in minimizing costs while increasing or at least maintaining an expected level of customer service and to determine the minimum cost of the combined routes for a number of vehicles in order ...

Assigning transport and labor costs to routes and customers using activity-based costing

Service : Analytics Center of Excellence , Customer Engagement | Industry : Others

Client : Trading and distribution company

Challenges : Assign delivery cost at route and customer level,Calculate customer/route profitability,Understand which routes and customers are most profitable

...

Intelligent Reporting System for Analyzing Transition Data for Process and System Improvization

Service : Market Intelligence , Analytics Center of Excellence | Industry : Information Technology

Client : Leading technology services and product multinational

Challenges : The client maintains employee transition history for tracking efficiency and effectiveness before and after transitions. There are various parameters on which data is collected and stored. While client has global presence and offi...

Helped an auto finance company to improve their loan origination process and manage their portfolio using risk analytics

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Financial Services

Client : Auto Finance Company

Challenges : Desires to build a new risk-based loan application analytics solution and understand the existing customers for better management of risks, profitability and growth

...

Identifying Data Patterns and Mining Insights About User Behaviour to Ensure Maximum Customer Satisfaction

Service : Market Intelligence , Analytics Center of Excellence | Industry : Information Technology

Client : Leading technology multinational

Challenges : Blueocean Market Intelligence's client had huge volumes of user experience data and wanted to mine insights so as to enhance the user experience. The idea was to ensure maximum customer delight through ensuring ease of navigation and understanding use...

Leveraging an insurance customer retrieval solution to reactivate lapsed accounts

Service : Market Intelligence , Analytics Center of Excellence | Industry : Financial Services

Client : Leading insurance company

Challenges : The client faced an immediate challenge of accessing lapsed insurance policies with a potential of repayment within a specific time bracket. By identifying these accounts, the company can focus on their reactivation, which will result in an additional flow o...

Gender prediction using supervised learning algorithms

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Telecommunications

Client : Pioneer In Mobile Subscriber Behavior Measurement

Challenges : The client is a pioneer in measurement of mobile subscriber behavior,the metering application installed on smart devices captures behavior of the device accurately.The client wanted to understand the gender of the subscribers based on...

Maximizing the Impact of Sales By Indentifying the Right Marketing Mix

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Information Technology

Client : Leading computer technology company

Challenges : The client had data on numerous marketing channels and was looking to adopt innovative marketing solution to sustain sales and deal with tablet cannibalization. The output was to be used to simulate the effects of alternative marketing plans and fo...

Using Advanced Recursive Chain Forecasting Model to Evaluate Sales Impact and Form New Strategies

Service : Market Intelligence , Analytics Center of Excellence | Industry : Information Technology

Client : Major technology company

Challenges : The client was implementing changes around the different sales outlets to overcome competition and embrace changing landscape. They replaced a few pre-existing brands with a single easy-to-carry, less space-occupying product across the major U.S. electronic/t...

Using Advanced Text Mining to Address and Analyze Customer Feedback

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Information Technology | Product : UTAP

Client : World's leading technology company

Challenges : The client used to capture volumes of "conversations" across different customer feedback forums as well as agent notes related to customer calls that were stored in databases. Client had a large team that extracted samples of these "conversations" a...

Channelizing Resources Through Customer Preferability Analysis

Service : Market Intelligence , Analytics Center of Excellence | Industry : Consumer Goods and Services

Client : Major catering supplier

Challenges : The client, a major catering supplier, in South East Asia, was facing resource constraints and wanted to put some of its customers on the back burner and channelize the resources towards servicing the remaining customers better. However, while doing this, the ...

Leading PC Manufacturer Enhanced Funnel Effectiveness Through Better Lead Nurturing Using Advanced Digital Analytics

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Information Technology

Client : Leading cloud solutions company in the US

Challenges :

  • This client's stakeholders were worried about issues related to poor lead quality, sales pipeline and funnel indicating lack of a robust lead scoring mechanism
  • Specifically, the client requested Blueoc...

Large US telco improved effectiveness of offline and online communication channels for customer insights through digital analytics

Service : Marketing Effectiveness | Industry : Telecommunications

Client : Leading online telecommunications company

Challenges :

  • One of the leading telecommunication companies in the US traditionally used multiple channels to contact customers - web and offline
  • Client stakeholders wanted to understand customer interaction with vari...

US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

Service : Marketing Effectiveness | Industry : Information Technology

Client : Leading US cloud services company

Challenges :

  • A US based technology company wanted to track and measure performance of its online campaigns
  • Client wanted to understand efficacy of their online research base campaigns and video games performance based on Nielsen OBE t...

Large PC vendor optimized marketing mix to maximize ROI from marketing channels using insights gained from digital analytics

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges : 

  • Our client wanted to understand the ROI generated from digital marketing efforts and assign the right dollar value to each channel
  • Client was struggling to implement a data driven marketing optimization strategy <...

Global PC vendor improved marketing ROI with incremental revenues by integrating disparate data sources for single view

Service : Marketing Effectiveness | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges :

  • The client wanted a unified view of their customers across their different business lines
  • B2C, B2B, EPP and B2V and asked Blueocean Market Intelligence to: Build an integrated and scalable unified customer database for inte...

Large telco achieved greater revenues by integrating and analyzing 500+ data points of 200+ million customers

Service : Analytics Center of Excellence | Industry : Telecommunications

Client : One of Asia's largest TELCO

Challenges :

  • Asia's largest Telco (USD 1 billion online revenue) wanted to leverage on its 200 million+ mobile customer base
  • Prior to Adobe, they used disparate offline data sources to figure bill payments, recharge history and minu...

Global PC vendor simplified 80,000+ digital pages through automated tag management solution

Service : Marketing Effectiveness | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges :

  • Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
  • Lack of coordination between site and analytics teams...

Leading retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Service : Marketing Effectiveness | Industry : Information Technology

Client : Global ecommerce company

Challenges :

  • A leading global retailer wanted to capture customer behavior during retail promotional seasons
  • They wanted to capture spikes with retail sales and revenue during promotional seasons and integrate it with specific deal...

PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels

Service : Marketing Effectiveness | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges :

  • Client's website had more than 1,000 campaigns running in a week and client wanted to ensure automated campaign tracking and classification solutions
  • Prior to the Blueocean Market Intelligence solution, regional stak...

Large technology vendor improved customer feedback capture from text data across multiple communication channels

Service : Analytics Center of Excellence | Industry : Information Technology | Product : UTAP

Client : Leading US PC manufacturer

Challenges :

  • The client was classifying issues manually (cost ineffective) which were posted by customers on the company's multitude of technology forums and call center agent transcripts
  • The client wanted to automate classification of t...

Leading technology vendor improved customer satisfaction through better alignment of sales and delivery channels with customer preferences

Service : Marketing Effectiveness | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges :

The client wanted to obtain performance business intelligence including:

  • Capture the revenue performance for the product categories for various consumer segments
  • Measure KPIs such as the likelihood of customers to...

Large PC manufacturer improved quality and speed of decision making by setting up an digital analytics hub

Service : Marketing Effectiveness | Industry : Information Technology

Client : Leading US Pcmanufacturer

Challenges : Inconsistent tagging and reporting structure across 40+ countries in Americas, EMEA and APAC region

...

Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges : A leading technology company had envisioned a roadmap to integrate multi-channel, multi-source and different types of data (structure and unstructured) in a single platform to provide one single source of truth for all business KPIs and metrics to stakehold...

Fortune 100 technology giant improved customer satisfaction through better complaint classification usng text analytics

Service : Analytics Center of Excellence | Industry : Information Technology | Product : UTAP

Client : Technology and cloud services company

Challlenges : The client was classifying issues manually (cost ineffective) which are posted by customers on the company's multitude of technology forums and call center agent transcripts , The client wanted to automate classification of text data to achieve a...

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading software and cloud services firm

Challenges :

  • Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
  • Client was running more than 50+ campaigns a week and wanted to understand the effica...

Fortune 500 retailer achieved responsive marketing mix and adaptive inventory management through digital analytics

Service : Marketing Effectiveness | Industry : Retail

Client : Fortune 500 global retailer

Challenges : A global Fortune ranked retailer wanted to capture customer behavior during retail promotion period. They wanted to be able to capture spikes in retail sales and revenues during the targeted seasons and tie them with specific deals or offers.

...

Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence

Service : Market Intelligence | Industry : Information Technology | Product : Minerva

Client : Leading US PC manufacturer

Challenges : A leading US PC manufacturer wanted to look at competitive intelligence and highlight key trends around the marketing 4Ps (product, price, place and promotion) by leveraging digital data, including: Capturing product and configurational intelligence from a ...

Leading PC manufacturer enhanced forecast and campaign attribution accuracy with analytical measurement system

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading US PC manufacturer

Challenges : This client was struggling to attribute campaign measurement success KPIs across the board and wanted immediate help with proper reporting, attribution and analysis of ROI arriving from their B2B marketing initiatives

...

Fortune 10 digital advertising and analytics company achieved higher visibility among target segments through digital analytics

Service : Marketing Effectiveness | Industry : Others

Client : Fortune 10 digital advertising and analytics company

Challenges : The client was looking to understand the impact of social media efforts on overall brand measurement, which would help measure efficacy of social content consumption and also become the leading and lagging indicators.

...

Large American insurance company enhanced online sales and ROI attribution using digital analytics

Service : Marketing Effectiveness | Industry : Insurance

Client : US-based property and casualty insurance company

Challenges :

  • Lack of measurement in understanding the efficacy of digital initiatives
  • Unable to measure marketing ROI
  • Inability to impact sales
  • Fragmented customer experience
" ...

Large devices manufacturer enhanced customer engagement and NPS with 360 degree view of customer data

Service : Customer Engagement | Industry : Information Technology

Client : Leading Multi Device Manufacturing

Challenges :

  • Non existence of a global view of customer experience issues across various touch-points based on customer journey
  • To understand key issues faced by customers and possible areas of development across all experience s...

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

Service : Marketing Effectiveness | Industry : Information Technology

Client : High-tech cloud solutions company

Challenges :

  • This client's website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
  • The client wanted to understand the digital depth and goal conversion of various marketing ...

Helped a global technology vendor integrate data from multiple communication channels for more effective campaigns

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading technology company

Challenges :

  • The client wanted a unified view of their customers across their different business lines
  • B2C, B2B, EPP and B2V
  • Insufficient customer details and incorrect data leading to inaccurate customer targeting causing l...

Global CPG Giant Achieved Mass Personalized Customer Engagement For Enhanced Brand Loyalty and Product Innovation

Service : Customer Engagement , Marketing Effectiveness | Industry : Consumer Goods and Services | Product : Persona

Client : Leading CPG Company

Challenges : Client had limited access to customer behaviour, preferences and need states based on primary MR data. Client wanted detailed insights into following key attributes:

  • Need states and consumer preferences
  • Opportunities of product...

Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement

Service : Market Intelligence , Customer Engagement | Industry : Telecommunications | Product : Persona

Client : India's largest telecommunications company

Challenges : India's largest telecommunications (USD one billion online revenue) wanted to leverage its two hundred million plus mobile customer base. Prior to Adobe, they used disparate offline data sources to figure bill payments, recharge history and ...

Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards

Service : Analytics Center of Excellence | Industry : Information Technology

 Client : Leading fortune 500 global technology company

Challenges :

  • Deploy real-time, interactive and user-friendly dashboards for cross-functional stakeholders
  • Attain custom and personalized reporting solutions incorporating multi-layer drill downs showca...

Helped a technology company streamline digital data management for over 1000 marketing campaigns

Service : Analytics Center of Excellence , Marketing Effectiveness | Industry : Consumer Goods and Services

Client : Leading fortune 500 global technology company

Challenges : Client's website had more than 1000 campaigns running in a week and client wanted to ensure automated campaign tracking and classification solutions. Prior to Blueocean Market Intelligence solution, regional stakeholders used to work with...

Real Estate Giant Used Comprehensive Digital Marketing Strategy to Drive Brand Visibility and Revenue Growth

Service : Marketing Effectiveness | Industry : Others

"

Client : Leading real estate company

Challenges : A leading real estate company wanted to enable all the essential components of the digital space in a phase-wise approach for an innovative marketing strategy:

...

Global software services provider fine tuned customer communication through social media analysis

Service : Customer Engagement | Industry : Information Technology

Client : Leading software, services and solutions company

Challenges : Client wanted to understand the mindset of the prospects by understanding their online behavior to keep the communication and offering on target. Client asked Blueocean Market Intelligence to help them improve customer focus through en...

Leading global beverage company improved customer segmentation in multiple countries through social media insights

Service : Analytics Center of Excellence , Customer Engagement | Industry : Consumer Goods and Services | Product : UTAP

Client : Leading global beverage company

Challenges : A leading global beverage company wanted to improve their understanding of alcohol and non-alcohol market by leveraging insights and cues from customer?s conversations on social channels. The client wanted Blueocean Market Intelligence to gather insigh...

Large pharmaceutical company improved city specific sales through weather based geo-targeting

Service : Customer Engagement | Industry : Consumer Goods and Services

Client : Leading pharmaceutical company

Challenges : The client wanted to drive better city/state-specific campaigns to drive their sunscreens adoption and sales:

  • Develop Weather based campaigns to drive effective selling of the seasonal product
  • Enhance ROI on campaig...

Pharmaceutical Giant Improved Customer Engagement Through Geo-Targeting Using Social Media Analytics

Service : Customer Engagement | Industry : Consumer Goods and Services | Product : Persona

Client : Leading pharmaceutical company

Challenge :

  • The client wanted to drive better city / state specific campaigns to drive adoption of sunscreen usage
  • Improve customer engagement
  • Better brand advocacy and equity ? Enhance ROI on campaigns
  • <...

Large Technology vendor achieved mass personalized customer engagement with social media analytics

Service : Customer Engagement | Industry : Consumer Goods and Services

Client : Leading software, services and solutions company

Challenges : One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement with their profitable customers to drive digital utilization. With this they also wanted to propagate engagement ...

Large US-based energy utility improved engagement with small and medium businesses through social media

Service : Customer Engagement | Industry : Consumer Goods and Services

Client : Leading natural gas and electric utility company

Challenges : A leading utility company set the primary objective of their business strategy as knowing and effectively responding to the unique needs of their small and medium business customers. They had clear knowledge of the information needs an...

Leading food processing company leveraged unstructured data analytics to understand customer attitudes

Service : Analytics Center of Excellence | Industry : Consumer Goods and Services | Product : UTAP

Client : Leading food processing company

Challenges : Identify current consumer trends and the market shift

...

Large insurance provider enhanced engagement with niche customer segments through social media analytics

Service : Customer Engagement | Industry : Financial Services

Client : Leading global insurance company

Challenges : A US-based leading global insurance company was looking to harness social media to engage with a niche market segment- the classic car owners, local Insurance agents and the classic car insurance industry at large. The company wanted to build a smarte...

Leading global software vendor used customer insights from integrated social media analytics for product enhancement

Service : Customer Engagement | Industry : Information Technology

Client : Microsoft

Challenge : Microsoft needed a solution to more effectively analyze the thousands of conversations taking place online about a wide array of the company's products. Because these products are used so widely, conversations take place globally 24/7 and in huge volume in Microsoft forums, ...

Global CPG company enhanced understanding of their target customer segments through social media

Service : Customer Engagement | Industry : Consumer Goods and Services

Client : Leading consumer goods company

Challenges : Understand the purchasing behavior, interests and of the core consumer segments for one of its dairy products

...

Large telecom services provider reduced sales cycle time and cost of sales through social media leverage

Service : Customer Engagement | Industry : Telecommunications

Client : Leading telecomminications company

Challenges :

  • Identified opportunities for further penetration by overlaying client demand spaces and Blueocean Market Intelligence's
  • listen to all conversation to direct leads, identify indirect leads
...

Large auto insurance company leverged social media as a customer acquisition channel for sales pipeline

Service : Customer Engagement | Industry : Insurance

Client : Leading auto insurance company

Challenges :A leading auto insurance company wanted to tap into the vast opportunities that the social media space offers and approached Blueocean Market Intelligence with the following objectives:

  • Establish Social Media as one of the key custo...

Global B2B and B2C technology vendor improved cross and up selling with unified digital customer view

Service : Analytics Center of Excellence | Industry : Information Technology

Client : Leading computer technology company

Challenges : The client wanted a unified view of their customers across their different business lines ? B2C, B2B, EPP and B2V

  • Build an integrated and scalable unified customer database and their interactions across different business lines...

Assessment of competition landscape for predictive maintenance

Service : Market Intelligence | Industry : Information Technology

Client : Leading devices and services company

Challenges : The future growth of value-added services in the value chain of machine to machine (M2M) market and the Internet of Things (IoT) will, to a great extent, come from data. By analyzing data sets extracted from previously data-opaque physical assets,...

Deep-dive analysis of the transportation and logistics industry

Service : Market Intelligence | Industry : Information Technology

Client : Leading devices and services company

Challenges : The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional role, it is a critical link between industries and is often a mirror that reflects imminent changes. Globalization has led to ...

Costing Analysis of Adding Connectivity Solutions to Cars

Service : Market Intelligence | Industry : Information Technology

Client : Leading devices and services company

Challenges : New technologies are transforming the automotive sector, which have major implications for industry players and consumers alike. In the current landscape, cars have a computing power of 20 personal computers with embedded software featuring more ...

Comprehensive product analysis of leading cloud platforms

Service : Market Intelligence | Industry : Information Technology

Client : Leading devices and services company

Challenges : Software development in the cloud has expanded to take on many forms. This is an arena where developers can do what it takes to create winning cloud strategies. Companies may offer cloud-based development and application scaling or infrastructure...

An ecosystem study of device management vendors in the machine to machine (M2M) market

Service : Market Intelligence | Industry : Information Technology

Client : Leading devices and services company

Challenges : The client wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in the machine to machine market before making investments. The client has the following hypotheses:

  • As the mach...

Evaluating a product idea by understanding the feature price fit

Service : Market Intelligence , Marketing Effectiveness | Industry : Information Technology

Client : Leading video game manufacturer

Challenge : Given that the development of new properties for a video game is a risky and equally expensive endeavor, our client wished to understand if what they conceptualized would appeal to today's active gamer. The client also needed to evaluate the price sensi...

Social Media-Based Sentiment Mapping to Support Product Launch

Service : Market Intelligence | Industry : Life Sciences

Challenges : To formulate a promotional strategy for two new anti-diabetics via a social media-based sentiment mapping and unmet needs analysis

...

Attitude and usage segmentation on fast food consumption

Service : Market Intelligence , Customer Engagement | Industry : Consumer Goods and Services

Client : Leading fast food restaurant chain

Challenges :  Blueocean Market Intelligence was asked to conduct a segmentation analysis and predictive model to enable a better understanding of customer attitude and usage, with respect to fast food, and so the client could tailor fast food restaurant off...

Market Intelligence on Global Air and Water Pollution

Service : Market Intelligence | Industry : Life Sciences

Client : Leading industry designer and manufacturer

Challenges : Blueocean Market Intelligence was asked to provide a comprehensive analysis and insights of the global market (seperate focus on the United States, China and APAC region), with respect to the air and water pollution measurement or testing sp...

Enterprise Social Network - Audience Research

Service : Market Intelligence | Industry : Information Technology

Client : Leading devices and services company

Challenges : Blueocean Market Intelligence was asked to provide an expansive analysis and derive insights from the middle-level management audience usage of various tools and client company's enterprise social networking solution, within the scope of their wor...

Internet and Communications Company: In-depth Analysis

Service : Market Intelligence | Industry : Telecommunications

Client : Leading multinational technology and consulting corporation

Challenges : Blueocean Market Intelligence was asked to provide an expansive analysis of an internet and communications company based in China and share a strategic outlook with the client for a possible partnership or acquisition.

...

Deep dive into web delivered services and human capital management

Service : Market Intelligence | Industry : Information Technology

Client : Leading mutli-national technology and consulting company

Challenges : Blueocean Market Intelligence was asked to provide comprehensive market opportunity assessment of the web delivered services for (HCM) business function, through a deep dive analysis of the companies and service categories or s...

Deep dive into web delivered services and financial processes

Service : Market Intelligence | Industry : Telecommunications

Client : Leading mutli-national technology and consulting company

Challenges : Blueocean Market Intelligence was asked to provide comprehensive market opportunity assessment of the web delivered services for (HCM) business function, through a deep dive analysis of the companies and service categories or s...

Market opportunity assessment for Content- Centric Networking (CCN)

Service : Market Intelligence | Industry : Information Technology

Client : Major technology research and development company

Challenges : Blueocean Market Intelligence was asked to provide a comprehensive market opportunity assessment of a future or prospective CCN technology developed by the client company.

...

Digital wallets market roundup

Service : Market Intelligence | Industry : Finance

Client : Leading devices and services company

Challenges : Blueocean Market Intelligence was asked to provide a comprehensive market roundup of the top digital wallets available across the world and assess various business models pertinent, to understand how the market is evolving to include different and innovative payment solutions.

...

360 brand tracking assessment for a global PC vendor

Service : Market Intelligence , Customer Engagement | Industry : Information Technology

Client : Leading PC Manufacturer

Challenges : Track unaided consideration and other brand health metrics for client / competition. Assess reasons for consideration and non-consideration,Brand tracker study based on our 360 approach in 40+ countries,Core methodology of quantitative primary research, augmen...

Category segmentation and consumer market study to understand Headphone usage patterns

Service : Market Intelligence , Marketing Effectiveness | Industry : Consumer Goods and Services

Client : Leading headphone earbud manufacturer

Challenges :

  • Client wanted to understand habits and usage related to earbud/ headphone use, purchase process, and customer segments
  • A 360 approach was used to understand the market landscape via secondary research, primary resea...

Evaluating the feasibility for brand name change and its effect on positioning and awareness

Service : Market Intelligence , Marketing Effectiveness | Industry : Consumer Goods and Services

Client : Leading apparel manufacturer

Challenges :

  • Client was interested in changing the brand name for a product line extension
  • Study was designed to determine which of three names should be retained based on: Assessing overall name preference Understanding imagery associat...

Customer Satisfaction And Brand Health Analysis

Service : Market Intelligence , Customer Engagement | Industry : Consumer Goods and Services

Client : US-based large public utility company

Challenges :

  • Establish a common customer satisfaction framework for residential and business customers
  • Identify key metrics and determine the impact of relevant dimensions & factors which influence customer satisfaction
Usage and Attitudes Study Drives Sustainable and Differentiated Strategy

Service : Market Intelligence | Industry : Others

Client : Major wedding planning company

Challenges : The client specialized in the wedding planning industry and engaged brides by offering ideas, inspirations and items for purchase related to all aspects of their wedding from the wedding gown to flowers, cakes, music, reception, and honeymoon. With such...

Using Extension Teams for Increasing ROI

Service : Market Intelligence , Customer Engagement | Industry : Information Technology

Client : Leading software,services and solutions company

Challenges : To help facilitate this model, the client partnered with Blueocean Market Intelligence to deploy an xTen team. The xTen team had access to all of the client's research assets (primary and syndicated data, knowledge management portal, qu...

Measuring the Impact of Customer Trust and Experience on Satisfaction

Service : Market Intelligence | Industry : Utilities

Client : Leading natural gas and electric utility company

Challenges : This was the case for a large utility company that had already partnered with Blueocean Market Intelligence on a brand and customer satisfaction tracking study. A recent event in their service department made them question how much tru...

Segmentation Study Unveils Product Insights

Service : Market Intelligence , Customer Engagement | Industry : Consumer Goods and Services

Client : Leading home cleaning product manufacturer

Challenges : The client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. The objective was to gain proprietary insights and identify meaningful differences between the Hispanic Market and General Market for the company's c...

Leveraging a Balanced Scorecard for Performance Analysis

Service : Market Intelligence , Customer Engagement | Industry : Retail

Client : Major retail chain with multiple outlets

Challenges : This retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the drivers of store-level financial performance and empower the delivery of the company's brand promise (excellent customer servic...

Brand Tracking to Assess Performance and Progress of Brands and Competitors

Service : Market Intelligence | Industry : Consumer Goods and Services

Client : Leading nutrition, health and wellness company

Challenge : The client conducts brand tracking around the world and across all of their product categories, including food, water and pet care among others. These studies are all customized for each category and market but contain a core set of metri...

Competitive Intelligence Resulting in Significant Cost and Time Savings

Service : Market Intelligence | Industry : Telecommunications

Client : Leading wireless, voice, messaging and data services provider

Challenges : In the hyper-competitive telecom world, client needed to find a cost-effective and efficient way to keep their divergent teams abreast of news, rumors and published research findings related to competitor product offerings...

Evaluating Total Cost of Ownership (TCO) for a new eCommerce Website

Service : Market Intelligence , Marketing Effectiveness | Industry : Information Technology

Client : Leading eCommerce company

Challenges : In the hyper-competitive eCommerce industry with dynamic business models, Blueocean Market Intelligence's client needed to understand the costs associated with setting up a new eCommerce website for retail and digital goods.

...

Market Profiling to Set Strategic Direction and Tactical Plans

Service : Market Intelligence , Marketing Effectiveness | Industry : Media

Client : International media and entertainment company

Challenges : A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and deve...

Big Data Market Landscape Analysis

Service : Market Intelligence | Industry : Information Technology

Client : Leading infrastructure vendor

Challenges : Blueocean Market Intelligence's client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an important role as a key enabler of big data solutions. Amidst challenging times where global economies are extrem...

Cloud Partnership Opportunity Analysis Identifies Prospects

Service : Market Intelligence , Analytics Center of Excellence | Industry : Information Technology

Client : Major cloud vendor

Challenges : Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud-based products and services. Hence, identifying a suitable cloud vendor to develop a strategic partnership with can be a daunting task within th...

Market Opportunity Assessment in Enterprise Resource Planning (ERP)

Service : Market Intelligence | Industry : Information Technology

Client : Leading IT software company

Challenges : The Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors.

...

Social Media Study for Brand Awareness of Cloud Computing

Service : Market Intelligence | Industry : Information Technology

Client : Leading semiconductor manufacturer

Challenges : They wanted to gain a comprehensive understanding of their brand awareness in the cloud market and how they were perceived in association with cloud-based technologies. Blueocean Market Intelligence was commissioned to conduct a deep dive study to p...

Payment Industry Analysis to understand the Market Landscape

Service : Market Intelligence , Marketing Effectiveness | Industry : Financial Services

Client : Leading eCommerce company

Challenges : Individuals and businesses are increasingly using convenient and accessible electronic payment products. Therefore, the Ecommerce and payments industry has changed significantly over the last few years. With the introduction of many new and innovative hassle...

Assessing Market Opportunity to Inspire Innovation

Service : Market Intelligence , Marketing Effectiveness | Industry : Consumer Goods and Services

Client : Leader in nutrition,health and wellness

Challenges : The innovation research team at one of the world's largest food and beverage companies needed to extract, synthesize and report on the latest information and future trends in the weight management industry to inspire the early innovation stage ...

Market Assessment to Identify Partnership Opportunities

Service : Market Intelligence | Industry : Consumer Goods and Services

Client : Large print provider

Challenges : A large print provider specialized in partnering with businesses to provide high quality customized printing solutions for their customers, but did not have established metrics for evaluating potential partners. With a strong portfolio of products and proces...

Market Overview of Opioids

Service : Market Intelligence | Industry : Life Sciences

TOP