Published Work

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Pharma CI - Biosimilar Presentation

Service : Market Intelligence | Industry : Life Sciences

This Biosimilar presentation provides key events in the Biosimilar Industry and Evaluating the Impact on the Development of Biosimilars  ...

Quantum Computing Processors: A Deep-Dive Analysis

Service : Market Intelligence | Industry : Information Technology

Quantum computing is the area of study focused on developing computer technology based on the principles of quantum theory, which explains the nature and behavior of energy and matter on the quantum (atomic and subatomic) level
...

Data Management Platform: The Foundation of Data Driven Marketing

Service : Marketing Effectiveness | Industry : Information Technology

Marketers, agencies, and publishers can deliver targeted and personalized messages to consumers, at the exact moments in the purchase process, by analyzing integrated data about their customers collected from both first-party and third-party sources.
...

What-if AWS acquires Salesforce.com? An analysis on benefits and implications on the industry

Service : Market Intelligence | Industry : Information Technology

AWS and Salesforce have entered into a strong partnership deal, to fulfill some of the gaps in their businesses. The likely
acquisition of Salesforce by AWS, is expected to extend their long standing relationship, thereby deriving further synergies and
benefits
...

Smart Cities in India: Marching Toward Realizing the Mission

Service : Market Intelligence | Industry : Information Technology

As limited infrastructure pose numerous challenges to both the Government of India and its citizens, the growing population of the country continues to exert pressure on its resources such as water, power, air, minerals, soil, and food.
...

The Four Commandments of competitive intelligence

Service : Market Intelligence | Industry : Information Technology | Product : Minerva

New product introductions and marketing for existing products would have been a cakewalk if you had known about your competitor's plans However, since, it is unlikely that they would share this information with you, it is imperative..
...

Avoid killing your margins this holiday season with science-based promotion optimization

Service : Marketing Effectiveness | Industry : Retail


Holiday season has arrived and retailers and brands are offering substantial promotions to increase product sales. These promotions are meant to bring in new customers but reduce gross margins on product sales.

...

Mobile Augmented Reality Applications and Future Trends

Service : Market Intelligence | Industry : Information Technology

AR technology layers computer-generated enhancements on top of an existing reality to make it more meaningful through interaction. Digital components are blended into the real world in such a way that they create an artificial environment
...

High Performance Computing (HPC) - Report on its biggest transition in two decades

Service : Market Intelligence | Industry : Information Technology

(HPC) encompasses advanced computation over parallel processing, enabling faster execution of highly compute intensive tasks. HPC systems can range from a desktop computer with an accelerator ...

CLOUDLET TECHNOLOGY - An Overview

Service : Market Intelligence | Industry : Information Technology

In this age of digital acceleration, the attitude towards computing has changed dramatically, as technology is becoming more affordable and accessible. ...

Data Lakes: Four Things To Consider for Future Scalability

Service : Market Intelligence | Industry : Information Technology

Data is growing in volume, speed and in types. This is creating challenges for storing data and using it when required. To overcome this challenge, organizations are embarking on data lake journeys....

Machine learning's potential is undeniable; Will it be the most disruptive class of technologies over the next few years?

Service : Market Intelligence | Industry : Information Technology

If machine learning is going to fulfill its potential and enhance the quality of our lives, it will require a change in how we view our relationship with machines. It requires moving beyond the "on-demand" approach we typically take towards technology ...

Quantifying Customer Perception Using Aspect Extraction to Improve Social Listening

Service : Analytics Center of Excellence | Industry : Information Technology

Identifying the core reason for a particular customer perception is key to addressing many of the issues with aspect extraction. Aspect extraction has the ability to produce insights that can help businesses deliver an exceptional customer experience....

THE INTERNET OF THINGS - A Developer - Driven Market

Service : Market Intelligence | Industry : Information Technology

This white paper gives an overview of developers importance in the IoT ecosystem, emphasizing the role played by developers and their perspective on various factors related to IoT development. ...

Virtual Reality in Video Games- Disruption or Opportunity?

Service : Market Intelligence | Industry : Information Technology

Virtual reality in video games will need some more time before it can compete directly with conventional gaming technologies. The successful utilization of this next generation technology and making it available to the masses is still a dragon to tame....

The Not-So-Green Side of the Information and Communication Technology Industry

Service : Market Intelligence | Industry : Information Technology

This white paper gives readers more insights into the ICT sector and a detailed understanding around the major factors responsible for the emissions. Though the ICT sector accounts for 2% of the overall greenhouse gas emissions....

The History of Social Networking Analysis

Service : Customer Engagement | Industry : Information Technology

This white paper reviews the development of social network analysis and examines its major areas of application in sociology. Current developments, including those from outside the social sciences, are examined and their prospects for advances in substantive knowledge are considered. ...

The Impact of Mobile Wallets on Banks and Card Networks

Service : Market Intelligence | Industry : Information Technology

This white paper discusses the various ways in which mobile wallets are changing the business environment for card networks and banks around the world. Are banks and card networks likely to be replaced by mobile wallets? Have they launched mobile wallets of their own in order to stay competitive? What can they do further to remedy or participate? These are just a few questions that are addressed...

The Future for Deskless Workers and IoT

Service : Market Intelligence | Industry : Information Technology

This will give overwiew on how the Internet of Things (IoT) is a fast-emerging ecosystem of IP-connected devices with the potential to deliver significant business benefits valued in the trillions of dollars over the coming decade....

Smart Cities in India: Overcoming Challenges to Become a Super Power

Service : Market Intelligence | Industry : Information Technology

The emergence of smart cities all over the world, especially India where the current government is strictly focusing on accelerating their smart city strategies, led us to build this white paper that gives readers a basic understanding of how the ecosystem of this market is growing and how significant it is for the technology vendors worldwide. It also provides an overview about the business oppor...

Understanding Multilingual Sentiment Analysis: Summary and Case Example

Service : Analytics Center of Excellence | Industry : Information Technology

This white paper from Blueocean Market Intelligences will give readers a basic understanding of sentiment analysis and a path to move forward around implementation within their own organization. It dives deeper into sentiment analysis across a multilingual context on a particular product or object, and demonstrates how organizations can calculate a sentiment score that expresses the overall opinio...

Market Analysis Study: E-Commerce Patents

Service : Market Intelligence | Industry : Information Technology

The objective of the study is to understand how patents are changing the dynamics of the eCommerce industry, with respect to the competition, acceptance and evolution of the technologies within....

3D Printing - A New Era of Manufacturing, A Market Analysis Study

Service : Market Intelligence | Industry : Information Technology

This white paper studies the various aspects of 3D printing, emphasizing on its implications on the future of manufacturing. It also highlights how 3D printing technology is poised to transform almost every major industry and change the way businesses, consumers, and even the global economy operates. ...

Increasing the Profitability of Credit Card Companies with the Use of Data Analytics

Service : Analytics Center of Excellence | Industry : Financial Services

This will talk about how the credit card industry is a multibillion dollar industry but suffered after the recession in 2008, showing a decline in profits. However, since 2012 it has started showing a rise once again with the increased use of cards. ...

Mastering the Market Mix

Service : Analytics Center of Excellence

Market Mix Modeling (MMM) has evolved dramatically over the last couple of decades in terms of approach, technology and formulation of business solutions. A proliferation of customer touch-points and interactions across the fragmented media environment made it essential to move away from traditional MMM.This paper will give an overview of Blueocean?s approach to MMM and findings of the analytics s...

Emerging Microserver Space

Service : Market Intelligence | Industry : Information Technology

How data centers are under tremendous pressure from multiple internal factors...

Exploring Paid Revenue Models For Specialized Apps

Service : Market Intelligence | Industry : Information Technology

This explore the possibility of sustained revenues through the paid apps model for speciality, targeted apps that offer unique and indispensable value to the user, who in turn is willing to pay a certain price for availing that service. This idea is substantiated using information available in the public domain....

Agile Business Intelligence

Service : Market Intelligence | Industry : Information Technology

Agile BI refers to specific technologies, content development and implementation processes that are agile in nature and reduce overall BI project costs, decrease delivery timelines, and promote stronger collaboration between IT and business users. ...

Recursive Chain Forecasting: A Hybrid Time Series Model

Service : Analytics Center of Excellence | Industry : Information Technology

A technology major had a few pre-existing brands in the market which they wanted to replace with a single easy-to-carry, less space-occupying product across major US electronic/technology retailers for all the states. ...

Sink or Swim for the Cornered Ouya

Service : Market Intelligence | Industry : Consumer Goods and Services

The Challenge of Smartphones and Tablets to Handheld Gaming Consoles- consumers are looking for alternatives to meet their gaming needs. This need is being translated in the gaming console market as well where new "open" cloud based gaming platforms have emerged as potential disrupters. This paper explores the journey of the Micro console so far and tries to understand the future success of the pr...

Disruption in the Gaming Industry

Service : Market Intelligence | Industry : Consumer Goods and Services

The challenge of smartphones and tablets to handheld gaming consoles...

The iPad mini: A Game Changer?

Service : Market Intelligence | Industry : Consumer Goods and Services

This white paper talks about major consumer trend in the mobile gaming scene is the increase in time spent per playing session on a tablet, which is longer than that spent on a smart phone....

Transforming Your Tracking Program for Today's Multi-Dimensional World

Service : Market Intelligence | Industry : Consumer Goods and Services

This white paper talks about how could Sesame Workshop better leverage existing information and emerging research techniques to create a continuous learning program that can fill gaps between tracking waves...

Virtual Currencies and Bitcoins: In Focus

Service : Market Intelligence | Industry : Financial Services

The rate of Bitcoins adoption of Bitcoins will directly relate to storefront acceptance - both on and offline. If the currency can fall, or rise in value dramatically, it will be exceedingly difficult for stores to charge using the currency due to its relative value vs. traditional standards, such as the US Dollar. If Bitcoins continue to realize any further traction, however, there will be mor...

Is PRISM Going to Impact the Growth of Public Cloud?

Service : Market Intelligence | Industry : Information Technology

It talks about how Prism controversy will have an impact on the public cloud market, specifically the cloud vendors in US...

The State of Consumer Cloud

Service : Market Intelligence | Industry : Information Technology

This talks about how cloud computing are growing rapidly and the growth is not only coming from the business segment,but also from the consumer segment, where the opportunity are seen as endless....

Biosimilars - Hope or Hype?

Service : Market Intelligence | Industry : Life Sciences

This paper will reveal a detailed economic analysis of biosimilars....

Unleashing the Power of Mobile Gaming with Gamepads

Service : Market Intelligence | Industry : Consumer Goods and Services

The handheld gaming console industry has seen a slowdown in the last few years, primarily due to the competition posed by substitutes for game consoles, such as smartphones and the huge appeal of mobile-app games. This case study has explored reasons for the slowdown, market estimates, and factors which contribute to keeping the handheld consoles relevant to the market....

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