Social Media Analytics

Organizations must adapt swiftly to evolving customer behavior and expectations. However, organizational challenges can sometimes limit your ability to successfully track customer conversations and convert them into meaningful business intelligence.

Most organizations initiate social media listening in an effort to connect with customers, but there is a need to Go Beyond Listening. We offer a comprehensive social intelligence solution that directly addresses your need to be in constant touch with your customers and helps you gain competitive advantage.

We monitor, track and measure social media effectiveness on various channels and help you achieve true ROI from your social media initiatives. Going beyond traditional KPI measurements, we deploy PersonaTM, our innovative Big Data platform and value-added services (such as the integration of digital sciences, traditional research techniques, and contextual mapping), to deliver comprehensive, real-time insights. We help you achieve a better understanding of the social landscape so that you can personalize your customer communications. Other opportunities include:

  • Enhanced consumer or market knowledge
  • Personalized two-way authentic customer engagement
  • Greater customer loyalty from enhanced customer experience at every touch point
  • Data-driven business innovation
  • Cross-channel media effectiveness
  • Increased revenue and profits
  • Brand reputation mitigation
  • Increase market share
  • Evoke emotional resonance to foster loyalty

We effectively transform unstructured digital content into structured information with the help of advanced techniques like NLP (Natural Language Processing) and MLT (Machine Learning Techniques). The analysis output can be presented and refreshed on a near to real-time basis, or on a predefined schedule, depending on your requirements. It can also be shared as part of various business intelligence platforms, such as Tableau, Qlikview, Microsoft Excel, or in a simplified presentation format.

We make sure the intelligence is seamlessly integrated with your existing infrastructure, whether research- or point-based projects, or part of the broader social media team.

 

Service Offerings

Related Offerings

LiNK

Unstructured Text Analytics Platform (UTAP)

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