Social Media Sensing

From Asking to Listening 

The nature of market and consumer research has changed. Business designed research is fast being replaced with consumer driven insights directly gleaned from digital platforms.

Blueocean's Social Media Sensing solution combines deep capabilities across research, technology, analytics, and domain to extract rich real time consumer insights from live and historical conversations and unstructured data across data types: text, images_new, videos, and emoticons.

  • Multidimensional capabilities across research, analytics, technology, domain
  • Platform agnostic coverage across data formats - structured and unstructured, text and audio-visual
  • Multilingual data coverage with exhaustive global languages coverage, including interpretation of dialectical nuances and transliterated phrases (e.g. native language expressed in English alphabet)
  • Identification of embedded tone, intention, and sentiments using Natural Language Programming (NLP) and advanced machine learning algorithms
  • Cross-enriched insights from multi product, multi vertical research
  • Updated with evolving digital media and consumer sensibilities
  • Compliance with privacy and other digital laws
  • Multi-mode of deployments: Ongoing, Program, or Digital Learning Command Centres

Social Media Sensing Framework 

framework-social media sensing


Direct, real- time and historical consumer feedback on business initiatives and offerings, at an optimized cost
Crowd sourced ideas for new products and services and insight into trends
Awareness of competitor products and relative share of online conversations
Greater ability to monitor and manoeuvre brand identity online
Quicker turnaround from data to actionable insights for enhanced business relevance
Leveraging of synergies across research methodologies with an integrated approach to primary, secondary, social research and advanced analytics


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