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Overview

In this Vlog series, Anees Merchant, Head of Digital at Blueocean MI takes you through the evolving social media landscape and how business can leverage this for better understanding of buyer behavior. 'Social Media Sensing' solution collects unstructured data across multiple social media platforms, integrates and processes it with advanced analysis to extract valuable insights about consumer behavior, intent, buying patterns, competition analysis and brand sentiment.

The value proposition of Social Media Sensing solution lies in the four core foundation pillars mentioned below:

data foundation

  • Digital Data Lakes
  • Out of Box and Custom APIs
  • Multiple Data Types

domain

  • Ontology & Complex Query
  • Tool Agnostic
  • Language Dynamics

technology

  • Advanced Modelling
  • Text Analytics Platforms
  • Scripting

insights & analysis

  • Business Critical Insights
  • Custom Research
  • Large Scale Visuals

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