Webinars and Webcasts

Using Customer Feedback and a 360 Approach to Gain a Competitive Advantage

Presenter: Kiran Nandavarapu, Director - Market and Competitive Intelligence

Organizations do not typically reveal their customer service or product issues, competitive advantage, road maps or future updates so willingly. However, we know tha...


Leveraging the Power of the Brand for Pricing Using Digital Data (Customer Reviews)

Presenter: Nishchay Mathur, Product Head - Blueocean Market Intelligence

There are multiple pricing algorithms that exist to provide optimum prices basis elasticities, competitive information and a host of parameters. However, one key ele...


How to Leverage Hiring Data for Competitive Insights

Presenters: Kiran Nandavarapu, Director-Insights | Kalpana Devi Ramakrishnan, Associate Manager, Research - Blueocean Market Intelligence

Most leading companies are not very outspoken about how they operate their business, or plan their strategies and future moves. However, a company's hiring data can ...


Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Customer Perception

Presenter: Swaroop Johnson, Consultant (Analytics) - Blueocean Market Intelligence

Unstructured data analytics has numerous benefits. It can add overall value, reduce time and cost investments in identifying the root cause of business problems, and...


Who Moved My Doctor? Demystifying Shifts in Healthcare

Presenter: Tanvi Goila, Senior Manager - Blueocean Market Intelligence

Digital media has gradually encroached on almost every aspect of our modern lifestyles. The health care sector, with its dependence on specialized knowledge and high...


Customer Experience Measurement in the Utilities Industry - Closing the Loop

Presenter: Shaikat Sen, SVP - Blueocean Market Intelligence | Larry Simpson , Research Principal - Pacific Gas and Electric Company

Though utilities enjoy the relative comfort of a semi-monopolistic market, they do need to address the challenges around deregulation pressures and the continued to ...


Understanding Customer Perceptions and Trends from Unstructured Data for Better Business decisions

Presenters: Swaroop Johnson, Consultant (Analytics) | Madhur Bhatia, Data Scientist - Blueocean Market Intelligence

With the exponential growth of social media and new touchpoints, customers are interacting with brands and organizations at a much faster pace, generating volumes of...


Automating Campaign Data Management for Faster, More Accurate Attribution

Presenter: Bhaskar Dey, AVP (Digital) - Blueocean Market Intelligence | Disha Sharma, Product Manager-Blueocean Market Intelligence

It is often a daunting task for marketing and sales leaders to manage campaign data for multiple campaigns that run across geographies and promote a range of offerin...


Uncover Hidden Insights from Unstructured Data for Better Business Decisions

Presenter: Swaroop Johnson, Consultant (Analytics) | Thariq Khalid ,Senior Data Scientist - Blueocean Market Intelligence

With the exponential growth of social media and new touchpoints, customers are interacting with brands and organizations at a much faster pace, generating volumes of...


How to Create More Effective Storytelling by Leveraging Data

Presenter: Anees Merchant, Senior vice president - Blueocean Market Intelligence

Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate ...


Putting Information at Your Fingertips -Announcing LiNK Version 3

Presenter: Mike Page, Vice President - Client Development & Technology

Organizations spend countless money and time commissioning research and compiling data to test products, track brand performance and measure customer satisfaction, b...


Seeing Customer Segmentation in a New Light: Persona Introduction

Presenter: Anees Merchant, Senior vice president (digital) - Blueocean Market Intelligence

Introducing Blueocean Market Intelligence's New Digital Persona and Insights Solution

Today's connected consumer has the muscle to make or break businesses. ...


Industrialisation of Analytics in India: Big Opportunities, Bigger Outcomes

Presenter: Durjoy Patranabish, SVP & Business Leader- Analytics- Blueocean Market Intelligence

Blueocean Market Intelligence, in partnership with NASSCOM, present 'Industrialisation of Analytics in India: Big Opportunities, Bigger Outcomes'. Durjoy Patranabish...


Bridging the Data Management and Insights Gap: An Introduction to the LINK Solution

Presenter: Ajith Sankaran , Senior Vice President - Market Intelligence | Mike Page, Vice President -Client Development & Technology

Does your organization spend a great deal of money commissioning research and compiling data to test products, track brand performance and measure customer satisfact...


Application of Machine Learning Techniques and Algorithms in Customer Analytics

Presenter: Durjoy Patranabish, SVP & Business Leader- Analytics- Blueocean Market Intelligence | Eron Kar, AVP & Head - Analytics Operations & Deli

Join Blueocean Market Intelligence's Senior Vice President of Analytics, Durjoy Patranabish, and Analytics Operations and Delivery Lead, Eron Kar, as they speak to t...


How Retailers/eTailers Can Leverage Social Media Properties in Planning for Key Retail Events

Presenter: Anees Merchant, Senior vice president - Blueocean Market Intelligence

Encore Presentation (Middle East and India)

The holiday shopping season is here and many retailers are scrambling to ensure that the strateg...


How Retailers/eTailers Can Leverage Social Media Properties for Upcoming Holiday Season

Presenter: Anees Merchant, Senior vice president - Blueocean Market Intelligence

 The most effective and impactful use of digital data especially social media is during the holiday season, many retailers want to ensure that the strategies they've...


On-Demand Webinar: Overcoming Big Data Challenges: How to Gain Real Insights from Unstructured Data with blueocean market intelligence

Presenter: Durjoy Patranabish, SVP & Business Leader- Analytics- Blueocean Market Intelligence

Blueocean market intelligence's Senior Vice President Durjoy Patranabish will discuss the most common Big Data challenges faced by leading organizations and how prof...


Delivering transformational business impact through information integration

Presenter: Kumar Mehta, Chief Executive Officer - Blueocean Market Intelligence

Effective business decisions come from the synthesis of information from disparate sources, rather than looking at individual stacks of data. Organizations understan...


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