Organizations spend countless money and time commissioning research and compiling data to test products, track brand performance and measure customer satisfaction, but often they are handled in isolation. Many market researchers long for a single, real-time repository that links data together, regardless of the agency, software or language used in its collection.

Hear from Mike Page, Vice President - Client Services and Technology, as he shares the major upgrades recently made to LiNK, Course5's own and the industry's only end-to-end software platform enabling enterprises to "link" big data with primary market research. Organizations are able to analyze and extract useful insights that lead to informed decision-making and better business performance.

In this webinar, you will hear how other organizations have benefited from LiNK platform through real examples, and learn about the new features and their origin in this release, including LiNK Reporting and LiNK Business Intelligence. Mike will explain how the LiNK platform can help transform how your internal research function works, and how data and insights can be streamed together using Link as the primary market research platform for your organization. Finally, Mike will discuss the new API capability and a business use case to its relevance and advantage.